3D Printer Marketing Protocol - Revision history

Marcin: /* Links */

2018-10-17T20:37:47Z

Links

← Older revision		Revision as of 20:37, 17 October 2018
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	=Links=		=Links=
			*'''[[Workshop Marketing Protocol]]'''
	*[[Cold Email]] - https://wiki.opensourceecology.org/wiki/Cold_Email		*[[Cold Email]] - https://wiki.opensourceecology.org/wiki/Cold_Email

Marcin: Marcin moved page 3D Printer Marketing Plan to 3D Printer Marketing Protocol

2018-10-16T18:55:46Z

Marcin moved page 3D Printer Marketing Plan to 3D Printer Marketing Protocol

← Older revision	Revision as of 18:55, 16 October 2018
(No difference)

Marcin at 03:27, 15 October 2018

2018-10-15T03:27:48Z

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 =Introduction=
-Taken from [[Disciplined Entrepreneurship]]
+Read [[Disciplined Entrepreneurship]] - notes on product, target audience, and sales.
 =Other=

Marcin: /* Introduction */

2018-10-15T03:08:55Z

Introduction

← Older revision		Revision as of 03:08, 15 October 2018
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	*Map sales process - immediate, medium, and long term sales strategies. What you do and how you do it. What channels do you use?		*Map sales process - immediate, medium, and long term sales strategies. What you do and how you do it. What channels do you use?
	*Calculate COCA - short, medium, long term		*Calculate COCA - short, medium, long term
			*Identify untested assumptions. Test key assumptions.
			*Produce MVBP - minimum viable business product
			*Sell MVBP, collect data.
			*Create product plan - evolve your minimum product and go to adjacent markets

	=Other=		=Other=

Marcin: /* Introduction */

2018-10-15T02:49:48Z

Introduction

← Older revision		Revision as of 02:49, 15 October 2018
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	*Calculate Life Time Value - LTV - of a customer. LTV/COCA=3 or more. COCA=cost of customer acquisition		*Calculate Life Time Value - LTV - of a customer. LTV/COCA=3 or more. COCA=cost of customer acquisition
	*Map sales process - immediate, medium, and long term sales strategies. What you do and how you do it. What channels do you use?		*Map sales process - immediate, medium, and long term sales strategies. What you do and how you do it. What channels do you use?
			*Calculate COCA - short, medium, long term

	=Other=		=Other=

Marcin: /* Introduction */

2018-10-15T02:49:00Z

Introduction

← Older revision		Revision as of 02:49, 15 October 2018
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	*Design a Business Model - for us it is to offer experiences and charge 100% over BOM for an excellent experience. The business model revolves around capturing the value of knowhow related to effective building. The core is efficient distributed production via high skill requirement of the knowledge worker. Some elbow grease is a bonus. Innovation on value capture model is key. For OSE - we get paid to teach Teachers, who in turn teach their kids to develop further open source products in a virtuous cycle. We teach enterprise, and grow our enterprise by further contributions to the enterprise. A business model is not pricing - it is a higher level approach of WHAT you charge for based on how much value someone receives. Distribution - make sure your distribution channel has the right incentives to sell your product.		*Design a Business Model - for us it is to offer experiences and charge 100% over BOM for an excellent experience. The business model revolves around capturing the value of knowhow related to effective building. The core is efficient distributed production via high skill requirement of the knowledge worker. Some elbow grease is a bonus. Innovation on value capture model is key. For OSE - we get paid to teach Teachers, who in turn teach their kids to develop further open source products in a virtuous cycle. We teach enterprise, and grow our enterprise by further contributions to the enterprise. A business model is not pricing - it is a higher level approach of WHAT you charge for based on how much value someone receives. Distribution - make sure your distribution channel has the right incentives to sell your product.
	*Calculate Life Time Value - LTV - of a customer. LTV/COCA=3 or more. COCA=cost of customer acquisition		*Calculate Life Time Value - LTV - of a customer. LTV/COCA=3 or more. COCA=cost of customer acquisition
			*Map sales process - immediate, medium, and long term sales strategies. What you do and how you do it. What channels do you use?

	=Other=		=Other=

Marcin: /* Introduction */

2018-10-15T02:39:05Z

Introduction

← Older revision		Revision as of 02:39, 15 October 2018
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	*Calculate market size of follow-on markets		*Calculate market size of follow-on markets
	*Design a Business Model - for us it is to offer experiences and charge 100% over BOM for an excellent experience. The business model revolves around capturing the value of knowhow related to effective building. The core is efficient distributed production via high skill requirement of the knowledge worker. Some elbow grease is a bonus. Innovation on value capture model is key. For OSE - we get paid to teach Teachers, who in turn teach their kids to develop further open source products in a virtuous cycle. We teach enterprise, and grow our enterprise by further contributions to the enterprise. A business model is not pricing - it is a higher level approach of WHAT you charge for based on how much value someone receives. Distribution - make sure your distribution channel has the right incentives to sell your product.		*Design a Business Model - for us it is to offer experiences and charge 100% over BOM for an excellent experience. The business model revolves around capturing the value of knowhow related to effective building. The core is efficient distributed production via high skill requirement of the knowledge worker. Some elbow grease is a bonus. Innovation on value capture model is key. For OSE - we get paid to teach Teachers, who in turn teach their kids to develop further open source products in a virtuous cycle. We teach enterprise, and grow our enterprise by further contributions to the enterprise. A business model is not pricing - it is a higher level approach of WHAT you charge for based on how much value someone receives. Distribution - make sure your distribution channel has the right incentives to sell your product.
			*Calculate Life Time Value - LTV - of a customer. LTV/COCA=3 or more. COCA=cost of customer acquisition

	=Other=		=Other=

Marcin: /* Introduction */

2018-10-15T02:20:46Z

Introduction

← Older revision		Revision as of 02:20, 15 October 2018
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	*Map process to acquire a paying customer -understand the length of sales cycle. Determine cost to acquire customers.		*Map process to acquire a paying customer -understand the length of sales cycle. Determine cost to acquire customers.
	*Calculate market size of follow-on markets		*Calculate market size of follow-on markets
	*Design a Business Model - for us it is to offer experiences and charge 100% over BOM for an excellent experience. The business model revolves around capturing the value of knowhow related to effective building. The core is efficient distributed production via high skill requirement of the knowledge worker. Some elbow grease is a bonus. Innovation on value capture model is key. For OSE - we get paid to teach Teachers, who in turn teach their kids to develop further open source products in a virtuous cycle. We teach enterprise, and grow our enterprise by further contributions to the enterprise. A business model is not pricing - it is a higher level approach of WHAT you charge for based on how much value someone receives.		*Design a Business Model - for us it is to offer experiences and charge 100% over BOM for an excellent experience. The business model revolves around capturing the value of knowhow related to effective building. The core is efficient distributed production via high skill requirement of the knowledge worker. Some elbow grease is a bonus. Innovation on value capture model is key. For OSE - we get paid to teach Teachers, who in turn teach their kids to develop further open source products in a virtuous cycle. We teach enterprise, and grow our enterprise by further contributions to the enterprise. A business model is not pricing - it is a higher level approach of WHAT you charge for based on how much value someone receives. Distribution - make sure your distribution channel has the right incentives to sell your product.

	=Other=		=Other=

Marcin: /* Introduction */

2018-10-15T02:19:48Z

Introduction

← Older revision		Revision as of 02:19, 15 October 2018
Line 17:		Line 17:
	*Map process to acquire a paying customer -understand the length of sales cycle. Determine cost to acquire customers.		*Map process to acquire a paying customer -understand the length of sales cycle. Determine cost to acquire customers.
	*Calculate market size of follow-on markets		*Calculate market size of follow-on markets
	*Design a Business Model - for us it is to offer experiences and charge 100% over BOM for an excellent experience. The business model revolves around capturing the value of knowhow related to effective building. The core is efficient distributed production via high skill requirement of the knowledge worker. Some elbow grease is a bonus. Innovation on value capture model is key. For OSE - we get paid to teach Teachers, who in turn teach their kids to develop further open source products in a virtuous cycle. We teach enterprise, and grow our enterprise by further contributions to the enterprise.		*Design a Business Model - for us it is to offer experiences and charge 100% over BOM for an excellent experience. The business model revolves around capturing the value of knowhow related to effective building. The core is efficient distributed production via high skill requirement of the knowledge worker. Some elbow grease is a bonus. Innovation on value capture model is key. For OSE - we get paid to teach Teachers, who in turn teach their kids to develop further open source products in a virtuous cycle. We teach enterprise, and grow our enterprise by further contributions to the enterprise. A business model is not pricing - it is a higher level approach of WHAT you charge for based on how much value someone receives.

	=Other=		=Other=

Marcin: /* Introduction */

2018-10-15T02:17:58Z

Introduction

← Older revision		Revision as of 02:17, 15 October 2018
Line 17:		Line 17:
	*Map process to acquire a paying customer -understand the length of sales cycle. Determine cost to acquire customers.		*Map process to acquire a paying customer -understand the length of sales cycle. Determine cost to acquire customers.
	*Calculate market size of follow-on markets		*Calculate market size of follow-on markets
	*Design a Business Model - for us it is to offer experiences and charge 100% over BOM for an excellent experience. The business model revolves around capturing the value of knowhow related to effective building. The core is efficient distributed production via high skill requirement of the knowledge worker. Some elbow grease is a bonus.		*Design a Business Model - for us it is to offer experiences and charge 100% over BOM for an excellent experience. The business model revolves around capturing the value of knowhow related to effective building. The core is efficient distributed production via high skill requirement of the knowledge worker. Some elbow grease is a bonus. Innovation on value capture model is key. For OSE - we get paid to teach Teachers, who in turn teach their kids to develop further open source products in a virtuous cycle. We teach enterprise, and grow our enterprise by further contributions to the enterprise.

	=Other=		=Other=