AdWords - Revision history

Marcin at 04:04, 12 June 2015

2015-06-12T04:04:04Z

← Older revision		Revision as of 04:04, 12 June 2015
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	=OSE AdWords Purpose=		=OSE AdWords Purpose=
	In 300-500 words, please describe how your organization plans to use AdWords to make a social impact. Please provide examples of types of campaigns you will run (marketing a particular event, soliciting donations, etc.) and how you will measure success.		==Version 1==
			In 300-500 words, please describe how your organization plans to use AdWords to make a social impact. Please provide examples of types of campaigns you will run (marketing a particular event, soliciting donations, etc.) and how you will measure success.


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	4. Growth of the number of SMEs that join, and the eventual number of project Advisors and Project Leaders that contribute to our efforts.		4. Growth of the number of SMEs that join, and the eventual number of project Advisors and Project Leaders that contribute to our efforts.

			==Version 2==
			Document - [https://docs.google.com/presentation/d/1xs8PJqd7xGXvZNHHPPdcw6MPR9ucxFzSbThynFo_19c/edit#slide=id.g59a335157_1_1]

Marcin at 19:01, 28 May 2015

2015-05-28T19:01:38Z

← Older revision		Revision as of 19:01, 28 May 2015
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	OSE is an education organization that teaches hands-on skills for bringing production back to communities ~~for social impact~~. Core to this mission is developing and producing open source blueprints and designs for ~~all~~ machines, tools, and systems that produce the infrastructures of modern civilization. Skills and job training is part of its mission, and the long term goal is to create a teaching campus, akin to a university program but focusing on applied rather than theoretical skills. Our target audience is college students interested in gaining hands-on experience, individuals who are interested in practical skills, or anyone interested in learning productive skills for their own use or for starting enterprises.		OSE is an education organization that teaches hands-on skills for bringing production back to communities. Core to this mission is developing and producing open source blueprints and designs for machines, tools, and systems that produce the infrastructures of modern civilization. Skills and job training is part of its mission, and the long term goal is to create a teaching campus, akin to a university program but focusing on applied rather than theoretical skills.

	To carry out its hands-on training activities, OSE engages mainly in producing immersion learning workshops. Topics covered include everything from sustainable and regenerative agriculture, use of open source software tools, open source distributed manufacturing, sustainable housing construction, community design, fabrication skills training, plant propagation, and many others. These workshops are where we meet a lot of future collaborators and other long-term contributors. The workshops serve as a great way to build our community through face-to-face interaction.		To carry out its hands-on training activities, OSE engages mainly in producing immersion learning workshops. Topics covered include everything from sustainable and regenerative agriculture, use of open source software tools, open source distributed manufacturing, sustainable housing construction, community design, fabrication skills training, plant propagation, and many others. These workshops are where we meet a lot of future collaborators and other long-term contributors. The workshops serve as a great way to build our community through face-to-face interaction.

	We will use AdWords primarily to attract participants to our workshops and to raise awareness about our organization - as part of our general volunteer development strategy. We have a number of workshops planned for this year, and filling these workshops is essential for carrying out our mission. Please see a specific example of what individuals learn in our workshops - http://news.psu.edu/story/325138/2014/09/05/academics/architecture-student%E2%80%99s-open-source-experience-makes-her-more-open		We will use AdWords primarily to attract participants to our training workshops and to raise awareness about our organization - as part of our general volunteer development strategy. We have a number of workshops planned for this year, and filling these workshops is essential for carrying out our mission. Please see a specific example of what individuals learn in our workshops - http://news.psu.edu/story/325138/2014/09/05/academics/architecture-student%E2%80%99s-open-source-experience-makes-her-more-open

	In order to recruit specific Subject Matter Experts (SME) to help with our designs, we are considering making a call for contributors on specific areas of development. Since SMEs are critical to our progress of open-sourcing various appropriate technologies, we can use AdWords to make targeted SME searches. One particular area of expertise is video production to assist with the production of instructional videos.		In order to recruit specific Subject Matter Experts (SME) to help with our designs, we are considering making a call for contributors on specific areas of development. Since SMEs are critical to our progress of open-sourcing various appropriate technologies, we can use AdWords to make targeted SME searches. One particular area of expertise is video production to assist with the production of instructional videos.

	We may also ~~consider advertising~~ for general awareness of OSE - including subscribing to our Newsletter, ~~liking our~~ Facebook page, ~~or pointing them to our~~ donations and subscriptions - such as our True Fans Program ~~where donors receive discounts to our workshops and other benefits~~.		We may also advertise for general awareness of OSE - including subscribing to our Newsletter, Facebook page, donations and donation subscriptions - such as our True Fans Program.

	We offer open source blueprints for ~~certain~~ appropriate technology tools, and we can also use AdWords to publicize our free online resources. Downloads of our resources are a way to spread our technologies to those who need them.		We offer open source blueprints for appropriate technology tools, and we can also use AdWords to publicize our free online resources. Downloads of our resources are a way to spread our technologies to those who need them, generating further interest..

	We will measure success of the AdWords campaign in three main ways:		We will measure success of the AdWords campaign in three main ways:
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	1. Workshop Attendance: Number of people who sign up to the workshops as a direct result of the AdWords campaign. To do this, we will have to assure that proper analytics and tracking protocols are in place to quantify the numbers of views and conversion rate that is obtained via AdWords as opposed to our organic reach. The ultimate success here would be reaching full enrollment for every course that we offer.		1. Workshop Attendance: Number of people who sign up to the workshops as a direct result of the AdWords campaign. To do this, we will have to assure that proper analytics and tracking protocols are in place to quantify the numbers of views and conversion rate that is obtained via AdWords as opposed to our organic reach. The ultimate success here would be reaching full enrollment for every course that we offer.

	2. Growth of our general audience: Number of people who sign up for our newsletter, subscribe to our True Fans program, who make a donation, or who like our Facebook page.		2. Growth of our general audience: Number of people who sign up for our newsletter, subscribe to our True Fans program, who make a donation, download our blueprints, or who like our Facebook page.

	3. The number of ~~quality~~ instructional videos that we generate. Even more important than workshop attendance is the production of online documentation - which can reach many more people than ~~those who attend our~~ workshops.		3. The number of instructional videos that we generate. Even more important than workshop attendance is the production of online documentation - which can reach many more people than workshops alone.

	3. Growth of the number of SMEs that join, and the eventual number of project Advisors and Project Leaders that contribute to our efforts.		4. Growth of the number of SMEs that join, and the eventual number of project Advisors and Project Leaders that contribute to our efforts.

	4.

Marcin at 18:57, 28 May 2015

2015-05-28T18:57:08Z

← Older revision		Revision as of 18:57, 28 May 2015
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	OSE is an education organization that teaches hands-on skills for bringing production back to communities for social impact. Core to this mission is developing and producing open source blueprints and designs for all machines, tools, and systems that produce the infrastructures of modern civilization. Skills and job training is part of its mission, and the long term goal is to create a teaching campus, akin to a university program but focusing on applied rather than theoretical skills. Our target audience is college students interested in gaining hands-		OSE is an education organization that teaches hands-on skills for bringing production back to communities for social impact. Core to this mission is developing and producing open source blueprints and designs for all machines, tools, and systems that produce the infrastructures of modern civilization. Skills and job training is part of its mission, and the long term goal is to create a teaching campus, akin to a university program but focusing on applied rather than theoretical skills. Our target audience is college students interested in gaining hands-on experience, individuals who are interested in practical skills, or anyone interested in learning productive skills for their own use or for starting enterprises.

	To carry out its hands-on training activities, OSE engages mainly in producing ~~hands-on workshops for~~ immersion learning. Topics covered include everything from sustainable and regenerative agriculture, use of open source software tools, open source distributed manufacturing, community design, fabrication skills training, plant propagation, and many others.		To carry out its hands-on training activities, OSE engages mainly in producing immersion learning workshops. Topics covered include everything from sustainable and regenerative agriculture, use of open source software tools, open source distributed manufacturing, sustainable housing construction, community design, fabrication skills training, plant propagation, and many others. These workshops are where we meet a lot of future collaborators and other long-term contributors. The workshops serve as a great way to build our community through face-to-face interaction.

	We will use AdWords primarily to ~~market~~ our workshops. We have a number of workshops planned for this year, and filling these workshops is ~~how we spread~~ our ~~teaching~~. Please see an example of what individuals learn in our workshops.		We will use AdWords primarily to attract participants to our workshops and to raise awareness about our organization - as part of our general volunteer development strategy. We have a number of workshops planned for this year, and filling these workshops is essential for carrying out our mission. Please see a specific example of what individuals learn in our workshops - http://news.psu.edu/story/325138/2014/09/05/academics/architecture-student%E2%80%99s-open-source-experience-makes-her-more-open

	In ~~300-500 words, please describe how your organization plans~~ to ~~use AdWords~~ to ~~make~~ a ~~social impact. Please provide examples~~ of ~~types of campaigns you will run (marketing a particular event, soliciting donations, etc~~.~~) and how you will measure success.In 300-500 words, please describe how your organization plans~~ to ~~use AdWords to make a social impact. Please provide examples of types~~ of ~~campaigns you will rIn 300~~-~~500 words~~, ~~please describe how your organization plans to~~ use AdWords to make ~~a social impact~~. ~~Please provide examples~~ of ~~types~~ of ~~campaigns you will run (marketing a particular event, soliciting donations, etc~~.~~) and how you will measure success.In 300~~-~~500 words~~, ~~please describe how your organization plans to use AdWords~~ to ~~make a social impact. Please provide examples of types of campaigns you will run (marketing a particular event, soliciting~~ donations~~, etc.)~~ and ~~how you will measure success.In 300~~-~~500 words, please describe how your organization plans~~ to ~~use AdWords to make a social impact. Please provide examples of types of campaigns you will run (marketing a particular event, soliciting donations, etc.)~~ and ~~how you will measure success~~.~~un (marketing a particular event, soliciting donations~~, ~~etc.)~~ and ~~how you will measure success. In 300-500 words, please describe how your organization plans to~~ use AdWords to ~~make a social impact~~. ~~Please provide examples of types~~ of ~~campaigns you will run (marketing~~ a ~~particular event, soliciting donations, etc~~.~~) and how you~~ will measure success. ~~In 300-500 words, please describe how your organization plans~~ to ~~use~~ AdWords ~~to make a social impact~~. ~~Please provide examples of types of campaigns you will run (marketing a particular event~~, ~~soliciting donations, etc.) and how you~~ will ~~measure success. In 300-500 words, please describe how your organization plans~~ to ~~use AdWords~~ to ~~make a social impact. Please provide examples of types~~ of ~~campaigns you will run (marketing a particular event, soliciting donations, etc.)~~ and ~~how you will measure success.In 300-500 words, please describe how your organization plans to use~~ AdWords to ~~make a social impact~~. ~~Please provide examples of types of campaigns you will run (marketing a particular event, soliciting donations, etc.) and how you will measure~~ success. ~~In 300-500 words, please describe how your organization plans to use AdWords to make a social impact~~. ~~Please provide examples~~ of ~~types~~ of ~~campaigns you will run (marketing a particular event~~, ~~soliciting donations~~, ~~etc.) and how you will measure success.In 300-500 words, please describe how your organization plans to use AdWords to~~ make a ~~social impact~~. ~~Please provide examples~~ of ~~types~~ of ~~campaigns you will run (marketing a particular event, soliciting donations, etc.) and how you will measure success~~. ~~In 300-500 words, please describe how your organization plans to use AdWords to make a social impact~~. ~~Please provide examples~~ of ~~types~~ of ~~campaigns you will run (marketing a particular event~~, ~~soliciting donations, etc.)~~ and ~~how you will measure success~~. ~~In 300-500 words, please describe how your organization plans to use AdWords to make a social impact~~. ~~Please provide examples of types of campaigns you will r~~		In order to recruit specific Subject Matter Experts (SME) to help with our designs, we are considering making a call for contributors on specific areas of development. Since SMEs are critical to our progress of open-sourcing various appropriate technologies, we can use AdWords to make targeted SME searches. One particular area of expertise is video production to assist with the production of instructional videos.

			We may also consider advertising for general awareness of OSE - including subscribing to our Newsletter, liking our Facebook page, or pointing them to our donations and subscriptions - such as our True Fans Program where donors receive discounts to our workshops and other benefits.

			We offer open source blueprints for certain appropriate technology tools, and we can also use AdWords to publicize our free online resources. Downloads of our resources are a way to spread our technologies to those who need them.

			We will measure success of the AdWords campaign in three main ways:

			1. Workshop Attendance: Number of people who sign up to the workshops as a direct result of the AdWords campaign. To do this, we will have to assure that proper analytics and tracking protocols are in place to quantify the numbers of views and conversion rate that is obtained via AdWords as opposed to our organic reach. The ultimate success here would be reaching full enrollment for every course that we offer.

			2. Growth of our general audience: Number of people who sign up for our newsletter, subscribe to our True Fans program, who make a donation, or who like our Facebook page.

			3. The number of quality instructional videos that we generate. Even more important than workshop attendance is the production of online documentation - which can reach many more people than those who attend our workshops.

			3. Growth of the number of SMEs that join, and the eventual number of project Advisors and Project Leaders that contribute to our efforts.

			4.

Marcin at 18:25, 28 May 2015

2015-05-28T18:25:30Z

← Older revision		Revision as of 18:25, 28 May 2015
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	*Useful paper on how to use - [http://economics.uoregon.edu/wp-content/uploads/sites/4/2014/05/Google-AdWords-for-Donations.pdf]		*Useful paper on how to use - [http://economics.uoregon.edu/wp-content/uploads/sites/4/2014/05/Google-AdWords-for-Donations.pdf]

			=OSE AdWords Purpose=
			In 300-500 words, please describe how your organization plans to use AdWords to make a social impact. Please provide examples of types of campaigns you will run (marketing a particular event, soliciting donations, etc.) and how you will measure success.


			OSE is an education organization that teaches hands-on skills for bringing production back to communities for social impact. Core to this mission is developing and producing open source blueprints and designs for all machines, tools, and systems that produce the infrastructures of modern civilization. Skills and job training is part of its mission, and the long term goal is to create a teaching campus, akin to a university program but focusing on applied rather than theoretical skills. Our target audience is college students interested in gaining hands-

			To carry out its hands-on training activities, OSE engages mainly in producing hands-on workshops for immersion learning. Topics covered include everything from sustainable and regenerative agriculture, use of open source software tools, open source distributed manufacturing, community design, fabrication skills training, plant propagation, and many others.

			We will use AdWords primarily to market our workshops. We have a number of workshops planned for this year, and filling these workshops is how we spread our teaching. Please see an example of what individuals learn in our workshops.

			In 300-500 words, please describe how your organization plans to use AdWords to make a social impact. Please provide examples of types of campaigns you will run (marketing a particular event, soliciting donations, etc.) and how you will measure success.In 300-500 words, please describe how your organization plans to use AdWords to make a social impact. Please provide examples of types of campaigns you will rIn 300-500 words, please describe how your organization plans to use AdWords to make a social impact. Please provide examples of types of campaigns you will run (marketing a particular event, soliciting donations, etc.) and how you will measure success.In 300-500 words, please describe how your organization plans to use AdWords to make a social impact. Please provide examples of types of campaigns you will run (marketing a particular event, soliciting donations, etc.) and how you will measure success.In 300-500 words, please describe how your organization plans to use AdWords to make a social impact. Please provide examples of types of campaigns you will run (marketing a particular event, soliciting donations, etc.) and how you will measure success.un (marketing a particular event, soliciting donations, etc.) and how you will measure success. In 300-500 words, please describe how your organization plans to use AdWords to make a social impact. Please provide examples of types of campaigns you will run (marketing a particular event, soliciting donations, etc.) and how you will measure success. In 300-500 words, please describe how your organization plans to use AdWords to make a social impact. Please provide examples of types of campaigns you will run (marketing a particular event, soliciting donations, etc.) and how you will measure success. In 300-500 words, please describe how your organization plans to use AdWords to make a social impact. Please provide examples of types of campaigns you will run (marketing a particular event, soliciting donations, etc.) and how you will measure success.In 300-500 words, please describe how your organization plans to use AdWords to make a social impact. Please provide examples of types of campaigns you will run (marketing a particular event, soliciting donations, etc.) and how you will measure success. In 300-500 words, please describe how your organization plans to use AdWords to make a social impact. Please provide examples of types of campaigns you will run (marketing a particular event, soliciting donations, etc.) and how you will measure success.In 300-500 words, please describe how your organization plans to use AdWords to make a social impact. Please provide examples of types of campaigns you will run (marketing a particular event, soliciting donations, etc.) and how you will measure success. In 300-500 words, please describe how your organization plans to use AdWords to make a social impact. Please provide examples of types of campaigns you will run (marketing a particular event, soliciting donations, etc.) and how you will measure success. In 300-500 words, please describe how your organization plans to use AdWords to make a social impact. Please provide examples of types of campaigns you will r

Marcin: Created page with "*Useful paper on how to use - [http://economics.uoregon.edu/wp-content/uploads/sites/4/2014/05/Google-AdWords-for-Donations.pdf]"

2015-05-14T02:28:29Z

Created page with "*Useful paper on how to use - [http://economics.uoregon.edu/wp-content/uploads/sites/4/2014/05/Google-AdWords-for-Donations.pdf]"

New page

*Useful paper on how to use - [http://economics.uoregon.edu/wp-content/uploads/sites/4/2014/05/Google-AdWords-for-Donations.pdf]