D3D Workshop Marketing - Revision history

Marcin: /* Marketing */

2018-04-07T00:06:31Z

Marketing

← Older revision		Revision as of 00:06, 7 April 2018
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	*Publi libraries - public events at public libraries. Possible model - free workshop to the public - anyone who wants to take a 3D printer home pays the kit price.		*Publi libraries - public events at public libraries. Possible model - free workshop to the public - anyone who wants to take a 3D printer home pays the kit price.
	, universiti		, universiti

			=Links=
			*[[Microfactory Marketing Strategy]]

Marcin: /* Financial Model */

2018-04-04T12:45:22Z

Financial Model

← Older revision		Revision as of 12:45, 4 April 2018
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	*24 participants - $7200 - 3000 - $200 support staff = $4000 net for OSE		*24 participants - $7200 - 3000 - $200 support staff = $4000 net for OSE

	==Year 1 - 6 Fellows - $2.4k-$24k/month==		==Year 1 Projections - 6 Fellows - $2.4k-$24k/month==
	*If 6 Fellows succeed in training for Year 1 - then OSE receives between $2400-$24k net revenue per month. At this rate, OSE succeeds in $28.8-$288k revenue per year, meeting its revenue goal of $100k/year.		*If 6 Fellows succeed in training for Year 1 - then OSE receives between $2400-$24k net revenue per month. At this rate, OSE succeeds in $28.8-$288k revenue per year, meeting its revenue goal of $100k/year.
	*Marketing - $200 per day of support staff - $4k/month.		*Marketing - $200 per day of support staff - $4k/month.
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	*This goes against the specialization trend in society - but OSE's hallmark is training generalists - who can then lead open source marketing education. We open-source every element of operations as part of our platform of radical transparency.		*This goes against the specialization trend in society - but OSE's hallmark is training generalists - who can then lead open source marketing education. We open-source every element of operations as part of our platform of radical transparency.

	==Year 2 - 12 Fellows==		==Year 2 Projections - 12 Fellows==
	*Marketing channels are perfected.		*Marketing channels are perfected.
	*Another 6 Fellows succeed in training.		*Another 6 Fellows succeed in training.
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	*At 12 events/month we work on creating an automated system for this - and spinning this automation off as an open source enterprise that generates revenue from training courses. This could be in the form of enterprise training to new 3d printing entrepreneurs, as part of an enterprise track. The question here is		*At 12 events/month we work on creating an automated system for this - and spinning this automation off as an open source enterprise that generates revenue from training courses. This could be in the form of enterprise training to new 3d printing entrepreneurs, as part of an enterprise track. The question here is

	==Kits ~~+ Workshops~~==		==Kits: The Open Source Everything Store==
	*OSE Fellows are motivated to develop products, and their effort is zero once products are developed, because physical products are turned into [[Information Products]]. This is because official products are		*OSE can offer both workshops as above, or kits as follows.
	*OSE can offer both kits and workshops.		*OSE Fellows are motivated to develop products, and their effort is zero once products are developed, because physical products are turned into [[Information Products]]. This is because official products are
	*'''Kits are information products''' if structured as Instructional Books + automated fulfillment including OSE Print Cluster.		*'''Kits are information products''' if structured as Instructional Books + automated fulfillment including OSE Print Cluster.
	*Instructional Books are high quality learning materials - relevant for individual study and schools. These can become high quality when we develop these strategically and effectively as a team.		*Instructional Books are high quality learning materials - relevant for individual study and schools. These can become high quality when we develop these strategically and effectively as a team.
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	*There can be a kit option that focuses on easy sourcing - while workshops may work with a different version that is less expensive to source if purchased in bulk or if more work is required (while keeping build time to 5 hrs)		*There can be a kit option that focuses on easy sourcing - while workshops may work with a different version that is less expensive to source if purchased in bulk or if more work is required (while keeping build time to 5 hrs)
	*We all collaborate on best practices for producing kits, such that the kits are a scalable enterprise that builds upon a wide range of products. The product line is a product ecology that is designed to be manufactured with the least effort using a minimum amount of unique parts.		*We all collaborate on best practices for producing kits, such that the kits are a scalable enterprise that builds upon a wide range of products. The product line is a product ecology that is designed to be manufactured with the least effort using a minimum amount of unique parts.
	*

	=OSE Fellows=		=OSE Fellows=

Marcin: /* Kits + Workshops */

2018-04-04T12:36:41Z

Kits + Workshops

← Older revision		Revision as of 12:36, 4 April 2018
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	==Kits + Workshops==		==Kits + Workshops==
			*OSE Fellows are motivated to develop products, and their effort is zero once products are developed, because physical products are turned into [[Information Products]]. This is because official products are
	*OSE can offer both kits and workshops.		*OSE can offer both kits and workshops.
	*'''Kits are information products''' if structured as Instructional Books + automated fulfillment including OSE Print Cluster.		*'''Kits are information products''' if structured as Instructional Books + automated fulfillment including OSE Print Cluster.

Marcin: /* Kits + Workshops */

2018-04-04T12:34:31Z

Kits + Workshops

← Older revision		Revision as of 12:34, 4 April 2018
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	:*Producers are certified as OSE Certified - a label for products that meet OSE criteria of transparency and distributive economic significance.		:*Producers are certified as OSE Certified - a label for products that meet OSE criteria of transparency and distributive economic significance.
	*It is desirable for OSE collaborators produce parts but only if they are certified. Certification occurs for every product to carry the OSE Certified label. Verification procedure must be simple: such as submitting a sample.		*It is desirable for OSE collaborators produce parts but only if they are certified. Certification occurs for every product to carry the OSE Certified label. Verification procedure must be simple: such as submitting a sample.
	*Eventually - OSE develops a Showroom for displaying all its products as a curated storefront. It is an automated store where people purchase the goods based on a QR code and OSE shopping app. Computer vision recognizes products if ~~they are~~		*Eventually - OSE develops a Showroom for displaying all its products as a curated storefront. It is an automated store where people purchase the goods based on a QR code and OSE shopping app. Computer vision recognizes products if their label is not visible.
	*Kits are produced using the OSE Fellow's 3D print cluster, and would consist of the 3D printed parts + build instructions. We also plan on drop-shipping parts that would constitute completed kits. The kit cost should be something like $150 over the costs. Here the fulfillment needs to be organized. There are services such as [[Kit.com]] for one-click ordering of parts lists.		*Kits are produced using the OSE Fellow's 3D print cluster, and would consist of the 3D printed parts + build instructions. We also plan on drop-shipping parts that would constitute completed kits. The kit cost should be something like $150 over the costs. Here the fulfillment needs to be organized. There are services such as [[Kit.com]] for one-click ordering of parts lists.
	*Kits are intended to be scalable via outsourcing. We do not keep inventory so we can focus on education, not fulfillment. As such, we provide an ordering service, without keeping inventory.		*Kits are intended to be scalable via outsourcing. We do not keep inventory so we can focus on education, not fulfillment. As such, we provide an ordering service, without keeping inventory.

Marcin: /* Kits + Workshops */

2018-04-04T12:33:50Z

Kits + Workshops

← Older revision		Revision as of 12:33, 4 April 2018
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	==Kits + Workshops==		==Kits + Workshops==
	*OSE can offer both kits and workshops. Kits are produced using the OSE Fellow's 3D print cluster, and would consist of the 3D printed parts + build instructions. We also plan on drop-shipping parts that would constitute completed kits. The kit cost should be something like $150 over the costs. Here the fulfillment needs to be organized. There are services such as [[Kit.com]] for one-click ordering of parts lists.		*OSE can offer both kits and workshops.
			*'''Kits are information products''' if structured as Instructional Books + automated fulfillment including OSE Print Cluster.
			*Instructional Books are high quality learning materials - relevant for individual study and schools. These can become high quality when we develop these strategically and effectively as a team.
			*OSE sets standards for quality for its products, such that quality control is assured
			:*Official book version follows best practice standards
			:*3D printed parts follow D3D 3D Printer Quality Control and Certification Procedures
			:*Outsourced/drop shipped parts lists are curated by OSE Fellows, and meet certain standards.
			:*Reviews exist like on Amazon, so that quality feedback is received and addressed as a positive dialogue.
			:*Products are certified as official products for their Distributive Enterprise qualities. These are Open Source Everything Store certified.
			:*Producers are certified as OSE Certified - a label for products that meet OSE criteria of transparency and distributive economic significance.
			*It is desirable for OSE collaborators produce parts but only if they are certified. Certification occurs for every product to carry the OSE Certified label. Verification procedure must be simple: such as submitting a sample.
			*Eventually - OSE develops a Showroom for displaying all its products as a curated storefront. It is an automated store where people purchase the goods based on a QR code and OSE shopping app. Computer vision recognizes products if they are
			*Kits are produced using the OSE Fellow's 3D print cluster, and would consist of the 3D printed parts + build instructions. We also plan on drop-shipping parts that would constitute completed kits. The kit cost should be something like $150 over the costs. Here the fulfillment needs to be organized. There are services such as [[Kit.com]] for one-click ordering of parts lists.
	*Kits are intended to be scalable via outsourcing. We do not keep inventory so we can focus on education, not fulfillment. As such, we provide an ordering service, without keeping inventory.		*Kits are intended to be scalable via outsourcing. We do not keep inventory so we can focus on education, not fulfillment. As such, we provide an ordering service, without keeping inventory.
	*Kits can also serve as a means for ordering parts for workshops.		*Kits can also serve as a means for ordering parts for workshops.
	*There can be a kit option that focuses on easy sourcing - while workshops may work with a different version that is less expensive to source if purchased in bulk or if more work is required (while keeping build time to 5 hrs)		*There can be a kit option that focuses on easy sourcing - while workshops may work with a different version that is less expensive to source if purchased in bulk or if more work is required (while keeping build time to 5 hrs)
	*We all collaborate on best practices for producing kits, such that the kits are a scalable enterprise that builds upon a wide range of products. The product line is a product ecology that is designed to be manufactured with the least effort using a minimum amount of unique parts.		*We all collaborate on best practices for producing kits, such that the kits are a scalable enterprise that builds upon a wide range of products. The product line is a product ecology that is designed to be manufactured with the least effort using a minimum amount of unique parts.
			*

	=OSE Fellows=		=OSE Fellows=

Marcin: /* Year 1 - 6 Fellows */

2018-04-04T12:20:54Z

Year 1 - 6 Fellows

← Older revision		Revision as of 12:20, 4 April 2018
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	*24 participants - $7200 - 3000 - $200 support staff = $4000 net for OSE		*24 participants - $7200 - 3000 - $200 support staff = $4000 net for OSE

	==Year 1 - 6 Fellows==		==Year 1 - 6 Fellows - $2.4k-$24k/month==
	*If 6 Fellows succeed in training for Year 1 - then OSE receives between $2400-$24k net revenue per month. At this rate, OSE succeeds in $28.8-$288k revenue per year, meeting its revenue goal of $100k/year.		*If 6 Fellows succeed in training for Year 1 - then OSE receives between $2400-$24k net revenue per month. At this rate, OSE succeeds in $28.8-$288k revenue per year, meeting its revenue goal of $100k/year.
	*Marketing - $200 per day of support staff - $4k/month.		*Marketing - $200 per day of support staff - $4k/month.
	*Ideally, the marketing person is one of the OSE Fellows, not an outside support staff person. This person will be more effective when they are more familiar with the worskhops themselves.		*Ideally, the marketing person is one of the OSE Fellows, not an outside support staff person. This person will be more effective when they are more familiar with the worskhops themselves.
	*This goes against the specialization trend in society - but OSE's hallmark is training generalists - who can then lead open source marketing education. We open-source every element of operations as part of our platform of radical transparency.		*This goes against the specialization trend in society - but OSE's hallmark is training generalists - who can then lead open source marketing education. We open-source every element of operations as part of our platform of radical transparency.

	==Year 2 - 12 Fellows==		==Year 2 - 12 Fellows==

Marcin at 12:19, 4 April 2018

2018-04-04T12:19:57Z

← Older revision		Revision as of 12:19, 4 April 2018
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	*OSE focuses on automation of systems - so we automate and any tasks that can't be automated are outsourced.		*OSE focuses on automation of systems - so we automate and any tasks that can't be automated are outsourced.
	*At 12 events/month we work on creating an automated system for this - and spinning this automation off as an open source enterprise that generates revenue from training courses. This could be in the form of enterprise training to new 3d printing entrepreneurs, as part of an enterprise track. The question here is		*At 12 events/month we work on creating an automated system for this - and spinning this automation off as an open source enterprise that generates revenue from training courses. This could be in the form of enterprise training to new 3d printing entrepreneurs, as part of an enterprise track. The question here is

	~~==Year 1==~~

	==Kits + Workshops==		==Kits + Workshops==
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	*Kits can also serve as a means for ordering parts for workshops.		*Kits can also serve as a means for ordering parts for workshops.
	*There can be a kit option that focuses on easy sourcing - while workshops may work with a different version that is less expensive to source if purchased in bulk or if more work is required (while keeping build time to 5 hrs)		*There can be a kit option that focuses on easy sourcing - while workshops may work with a different version that is less expensive to source if purchased in bulk or if more work is required (while keeping build time to 5 hrs)
			*We all collaborate on best practices for producing kits, such that the kits are a scalable enterprise that builds upon a wide range of products. The product line is a product ecology that is designed to be manufactured with the least effort using a minimum amount of unique parts.

	=OSE Fellows=		=OSE Fellows=

Marcin: /* Year 2 - 12 Fellows */

2018-04-04T12:16:05Z

Year 2 - 12 Fellows

← Older revision		Revision as of 12:16, 4 April 2018
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	*Another 6 Fellows succeed in training.		*Another 6 Fellows succeed in training.
	*Marketing Fellow can handle 12-24 events - which at 12 events would be a full time job.		*Marketing Fellow can handle 12-24 events - which at 12 events would be a full time job.
	*OSE focuses on automation of systems - so we automate and ~~then hire an assistant as needed~~.		*OSE focuses on automation of systems - so we automate and any tasks that can't be automated are outsourced.
	*~~Assistant costs are reduced to admin costs~~ - from ~~$25/hr~~ to ~~automation systems~~, ~~and any repetitive tasks are outsourced at $15/hr~~.		*At 12 events/month we work on creating an automated system for this - and spinning this automation off as an open source enterprise that generates revenue from training courses. This could be in the form of enterprise training to new 3d printing entrepreneurs, as part of an enterprise track. The question here is

	==Year 1==		==Year 1==

Marcin: /* Ideal Revenue Projections */

2018-04-04T12:05:25Z

Ideal Revenue Projections

← Older revision		Revision as of 12:05, 4 April 2018
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	If a workshop does not attract 12 participants - multiple events may be organized as needed.		If a workshop does not attract 12 participants - multiple events may be organized as needed.

	==Ideal Revenue Projections==		==Ideal Revenue Projections per Fellow==
	Revenue is based on the number of participants that attend workshops. Ideally, each Fellow serves 24 participants per month, for $7200 revenue, but breakeven occurs at 12 participants. Starting payment per month for the OSE Fellow - as an independent contractor working from their location - would be $3000 per month and they would be eligible for a raise every 2 months.		Revenue is based on the number of participants that attend workshops. Ideally, each Fellow serves 24 participants per month, for $7200 revenue, but breakeven occurs at 12 participants. Starting payment per month for the OSE Fellow - as an independent contractor working from their location - would be $3000 per month and they would be eligible for a raise every 2 months.

	*12 participants - $3600 - 3000 - $200 support staff = $400 net for OSE.		*12 participants - $3600 - 3000 - $200 support staff = $400 net for OSE.
	*24 participants - $7200 - 3000 - $200 support staff = $4000 net for OSE		*24 participants - $7200 - 3000 - $200 support staff = $4000 net for OSE

			==Year 1 - 6 Fellows==
			*If 6 Fellows succeed in training for Year 1 - then OSE receives between $2400-$24k net revenue per month. At this rate, OSE succeeds in $28.8-$288k revenue per year, meeting its revenue goal of $100k/year.
			*Marketing - $200 per day of support staff - $4k/month.
			*Ideally, the marketing person is one of the OSE Fellows, not an outside support staff person. This person will be more effective when they are more familiar with the worskhops themselves.
			*This goes against the specialization trend in society - but OSE's hallmark is training generalists - who can then lead open source marketing education. We open-source every element of operations as part of our platform of radical transparency.

			==Year 2 - 12 Fellows==
			*Marketing channels are perfected.
			*Another 6 Fellows succeed in training.
			*Marketing Fellow can handle 12-24 events - which at 12 events would be a full time job.
			*OSE focuses on automation of systems - so we automate and then hire an assistant as needed.
			*Assistant costs are reduced to admin costs - from $25/hr to automation systems, and any repetitive tasks are outsourced at $15/hr.

	==Year 1==		==Year 1==

Marcin: /* Kits + Workshops */

2018-04-04T11:52:09Z

Kits + Workshops

← Older revision		Revision as of 11:52, 4 April 2018
Line 37:		Line 37:
	==Kits + Workshops==		==Kits + Workshops==
	*OSE can offer both kits and workshops. Kits are produced using the OSE Fellow's 3D print cluster, and would consist of the 3D printed parts + build instructions. We also plan on drop-shipping parts that would constitute completed kits. The kit cost should be something like $150 over the costs. Here the fulfillment needs to be organized. There are services such as [[Kit.com]] for one-click ordering of parts lists.		*OSE can offer both kits and workshops. Kits are produced using the OSE Fellow's 3D print cluster, and would consist of the 3D printed parts + build instructions. We also plan on drop-shipping parts that would constitute completed kits. The kit cost should be something like $150 over the costs. Here the fulfillment needs to be organized. There are services such as [[Kit.com]] for one-click ordering of parts lists.
			*Kits are intended to be scalable via outsourcing. We do not keep inventory so we can focus on education, not fulfillment. As such, we provide an ordering service, without keeping inventory.
			*Kits can also serve as a means for ordering parts for workshops.
			*There can be a kit option that focuses on easy sourcing - while workshops may work with a different version that is less expensive to source if purchased in bulk or if more work is required (while keeping build time to 5 hrs)

	=OSE Fellows=		=OSE Fellows=