Marketing Plan - Revision history

Marcin: /* Strategies */

2020-11-04T22:33:08Z

Strategies

← Older revision		Revision as of 22:33, 4 November 2020
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	=Strategies=		=Strategies=
			*Distribution, not product, is the lead cause of startup failure. [https://www.geekwire.com/2018/real-reason-startups-fail-right-distribution-strategy-can-save-company/]
	*Make your marketing so valuable that people are paying you for it. This is being tested with the [Extreme Enterprise Hackathon]] of 2021. This is beyond ''“Make your marketing so useful people would pay you for it.”'' [https://www.geekwire.com/2018/real-reason-startups-fail-right-distribution-strategy-can-save-company/]		*Make your marketing so valuable that people are paying you for it. This is being tested with the [Extreme Enterprise Hackathon]] of 2021. This is beyond ''“Make your marketing so useful people would pay you for it.”'' [https://www.geekwire.com/2018/real-reason-startups-fail-right-distribution-strategy-can-save-company/]

Marcin: /* Strategies */

2020-11-04T22:30:02Z

Strategies

← Older revision		Revision as of 22:30, 4 November 2020
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	=Strategies=		=Strategies=
	*Make your marketing so valuable that people are ~~willing to pay~~ you for it. This is being tested with the Hackathon.		*Make your marketing so valuable that people are paying you for it. This is being tested with the [Extreme Enterprise Hackathon]] of 2021. This is beyond ''“Make your marketing so useful people would pay you for it.”'' [https://www.geekwire.com/2018/real-reason-startups-fail-right-distribution-strategy-can-save-company/]

	=OSE Product Development, 2020=		=OSE Product Development, 2020=

Marcin at 22:28, 4 November 2020

2020-11-04T22:28:36Z

← Older revision		Revision as of 22:28, 4 November 2020
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	*A marketing plan starts with a qualified audience. An existing email list may be used. Lead generation may be pursued via an opt-in email signup in exchange for some free product. The approach most favorable to OSE is educational marketing: by constantly providing educational materials, people become interested in the project.		*A marketing plan starts with a qualified audience. An existing email list may be used. Lead generation may be pursued via an opt-in email signup in exchange for some free product. The approach most favorable to OSE is educational marketing: by constantly providing educational materials, people become interested in the project.
	*Using an email list, an automated email series can be generated. For that useful educational assets should be generated. Infographics, design manuals, how-tos, videos, e-books, and many other assets can be generated.		*Using an email list, an automated email series can be generated. For that useful educational assets should be generated. Infographics, design manuals, how-tos, videos, e-books, and many other assets can be generated.

			=Strategies=
			*Make your marketing so valuable that people are willing to pay you for it. This is being tested with the Hackathon.

	=OSE Product Development, 2020=		=OSE Product Development, 2020=
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	#Collaborate with leading synergistic practitioners for the event. Invite them to present their workshop a day after your workshop. Such as: Precious Plastic Grinder, Lyman Filament Extruder, 3D Printer Laser Cutter, 3D Printer CNC Mill, etc.		#Collaborate with leading synergistic practitioners for the event. Invite them to present their workshop a day after your workshop. Such as: Precious Plastic Grinder, Lyman Filament Extruder, 3D Printer Laser Cutter, 3D Printer CNC Mill, etc.

	=~~External~~ Links=		=Links=
	*[https://en.wikipedia.org/wiki/Marketing_channel The Wikipedia Page on Marketing channels]		*[https://en.wikipedia.org/wiki/Marketing_channel The Wikipedia Page on Marketing channels]

	[[Category:Strategy]][[Category:Marketing]] [[Category:Marketing Strategy]] [[Category:Business/Enterprise]] <- merge this into strategy and/or marketing or vice versa?		[[Category:Strategy]][[Category:Marketing]] [[Category:Marketing Strategy]] [[Category:Business/Enterprise]] <- merge this into strategy and/or marketing or vice versa?

Marcin: /* Internal Links */

2020-11-04T22:27:33Z

Internal Links

← Older revision		Revision as of 22:27, 4 November 2020
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	#Identify a list of relevant podcasts. Organize podcast interviews a month before the event.		#Identify a list of relevant podcasts. Organize podcast interviews a month before the event.
	#Collaborate with leading synergistic practitioners for the event. Invite them to present their workshop a day after your workshop. Such as: Precious Plastic Grinder, Lyman Filament Extruder, 3D Printer Laser Cutter, 3D Printer CNC Mill, etc.		#Collaborate with leading synergistic practitioners for the event. Invite them to present their workshop a day after your workshop. Such as: Precious Plastic Grinder, Lyman Filament Extruder, 3D Printer Laser Cutter, 3D Printer CNC Mill, etc.

	~~=Internal Links=~~
	*

	=External Links=		=External Links=

Marcin: /* Howto */

2020-11-04T22:27:27Z

Howto

← Older revision		Revision as of 22:27, 4 November 2020
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	=Howto=		=Howto=
			==Specific Example of Marketing Workshops Via Speaking Engagements==

			Note: this is not a strategy that OSE proved. Aspects of this have been implemented, but not the entirety.

	#Secure a speaking engagement or public lecture on the evening before the event to attract extra participants. Use [[Sample Speaker Contract]] if relevant.		#Secure a speaking engagement or public lecture on the evening before the event to attract extra participants. Use [[Sample Speaker Contract]] if relevant.
	#Draw up a timeline and key assets that you will be releasing on that timeline to stimulate interest in the workshop. This should include a marketing video and as much compelling education as possible.		#Draw up a timeline and key assets that you will be releasing on that timeline to stimulate interest in the workshop. This should include a marketing video and as much compelling education as possible.

Eric: Minor Text Formating Fix

2020-05-19T03:15:12Z

Minor Text Formating Fix

← Older revision		Revision as of 03:15, 19 May 2020
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	=Internal Links=		=Internal Links=
			*

	=External Links=		=External Links=

Eric: Added some more information

2020-05-19T03:15:01Z

Added some more information

← Older revision		Revision as of 03:15, 19 May 2020
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	*This page puts the learned info from: [[Marketing Strategy]] into effect?		*This page puts the learned info from: [[Marketing Strategy]] into effect?
	*('''On this note: ''' Merge the pages or are they different enough?)		*('''On this note: ''' Merge the pages or are they different enough?)
			*Good marketing is the best multiplier for event success. To be successful, a minimum number of people have to show up.
			*A marketing plan starts with a qualified audience. An existing email list may be used. Lead generation may be pursued via an opt-in email signup in exchange for some free product. The approach most favorable to OSE is educational marketing: by constantly providing educational materials, people become interested in the project.
			*Using an email list, an automated email series can be generated. For that useful educational assets should be generated. Infographics, design manuals, how-tos, videos, e-books, and many other assets can be generated.

	=OSE Product Development, 2020=		=OSE Product Development, 2020=
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	*[https://en.wikipedia.org/wiki/Marketing_channel See this wikipedia page]		*[https://en.wikipedia.org/wiki/Marketing_channel See this wikipedia page]
	*This is an extensive list of venues across social media, allied groups, print, e-media, blogs, podcasts, business sites, and more. This spans all [[OSE Keywords]] and [[OSE Areas of Activity]].		*This is an extensive list of venues across social media, allied groups, print, e-media, blogs, podcasts, business sites, and more. This spans all [[OSE Keywords]] and [[OSE Areas of Activity]].
			*[[OSE's Social Media Accounts]]
	~~=About=~~
	~~Good marketing is the best multiplier for event success. To be successful, a minimum number of people have to show up.~~

	A marketing plan starts with a qualified audience. An existing email list may be used. Lead generation may be pursued via an opt-in email signup in exchange for some free product. The approach most favorable to OSE ~~is educational marketing: by constantly providing educational materials, people become interested in the project.~~

	Using an email list, an automated email series can be generated. For that useful educational assets should be generated. Infographics, design manuals, how-tos, videos, e-books, and many other assets can be generated.

	=Howto=		=Howto=

Eric: Moved some stuff around

2020-05-19T03:14:14Z

Moved some stuff around

← Older revision		Revision as of 03:14, 19 May 2020
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	=OSE Product Development, 2020=		=OSE Product Development, 2020=

	Marketing Plan and Channels ~~<ref>~~https://en.wikipedia.org/wiki/Marketing_channel~~</ref>.~~ This is an extensive list of venues across social media, allied groups, print, e-media, blogs, podcasts, business sites, and more. This spans all [[OSE Keywords]] and [[OSE Areas of Activity]].		==Marketing Plan and Channels==
			*[https://en.wikipedia.org/wiki/Marketing_channel See this wikipedia page]
			*This is an extensive list of venues across social media, allied groups, print, e-media, blogs, podcasts, business sites, and more. This spans all [[OSE Keywords]] and [[OSE Areas of Activity]].

	=About=		=About=
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	=External Links=		=External Links=
	*		*[https://en.wikipedia.org/wiki/Marketing_channel The Wikipedia Page on Marketing channels]

	[[Category:Strategy]][[Category:Marketing]] [[Category:Marketing Strategy]] [[Category:Business/Enterprise]] <- merge this into strategy and/or marketing or vice versa?		[[Category:Strategy]][[Category:Marketing]] [[Category:Marketing Strategy]] [[Category:Business/Enterprise]] <- merge this into strategy and/or marketing or vice versa?

Eric: Added some more information

2020-05-19T03:12:03Z

Added some more information

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 =OSE Product Development, 2020=
@@ Line 26: / Line 30: @@
 #Collaborate with leading synergistic practitioners for the event. Invite them to present their workshop a day after your workshop. Such as: Precious Plastic Grinder, Lyman Filament Extruder, 3D Printer Laser Cutter, 3D Printer CNC Mill, etc.
-=Refs=
+=Internal Links=

Marcin: /* OSE Product Development, 2020 */

2020-05-19T01:23:00Z

OSE Product Development, 2020

← Older revision		Revision as of 01:23, 19 May 2020
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	=OSE Product Development, 2020=		=OSE Product Development, 2020=

	Marketing Plan and Channels <ref>https://en.wikipedia.org/wiki/Marketing_channel</ref>.		Marketing Plan and Channels <ref>https://en.wikipedia.org/wiki/Marketing_channel</ref>. This is an extensive list of venues across social media, allied groups, print, e-media, blogs, podcasts, business sites, and more. This spans all [[OSE Keywords]] and [[OSE Areas of Activity]].

	=About=		=About=