Marketing Strategy - Revision history

Marcin: /* 2020 */

2020-06-15T18:03:48Z

2020

← Older revision		Revision as of 18:03, 15 June 2020
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	=2020=		=2020=
	For OSE enterprise development, OSE focuses on a [[Collaborative Marketing Strategy]].		For OSE enterprise development, OSE focuses on a [[Collaborative Marketing Strategy]]. See [[180DC]].

	=2019=		=2019=

Eric: Added some more information

2020-05-19T03:07:23Z

Added some more information

← Older revision		Revision as of 03:07, 19 May 2020
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			=Basics=
			*This page goes over OSE's Various Marketing Strategies over the Years
			*It also links to more specific pages
			*For other more general things, like examples on other strategies, or other pages on these topics see the category at the base of this page

	=2020=		=2020=
	For OSE enterprise development, OSE focuses on a [[Collaborative Marketing Strategy]].		For OSE enterprise development, OSE focuses on a [[Collaborative Marketing Strategy]].
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	=Links=		=Links=
	*[[Steve]]		*[[Steve]]
	[[Category:Strategy]][[Category:Marketing]] [[Category:Marketing Strategy]]
			[[Category:Strategy]][[Category:Marketing]] [[Category:Marketing Strategy]] [[Category:Business/Enterprise]] <- merge this into strategy and/or marketing or vice versa?

Marcin at 01:18, 19 May 2020

2020-05-19T01:18:42Z

← Older revision		Revision as of 01:18, 19 May 2020
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			=2020=
			For OSE enterprise development, OSE focuses on a [[Collaborative Marketing Strategy]].

	=2019=		=2019=

Marcin: /* Next Steps */

2019-06-04T19:37:17Z

Next Steps

← Older revision		Revision as of 19:37, 4 June 2019
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	*From [https://nuphoriq.com/create-a-marketing-budget/]: [[File:fordonmarketing.jpg\|400px]][[File:marketingbudget.png\|400px]]		*From [https://nuphoriq.com/create-a-marketing-budget/]: [[File:fordonmarketing.jpg\|400px]][[File:marketingbudget.png\|400px]]

	==~~Next Steps~~==		==MoM==
	*Develop a 4 Hour [[Marketing Operations Manual]].		*Develop a 4 Hour [[Marketing Operations Manual]].

Marcin: /* Next Steps */

2019-05-21T16:54:09Z

Next Steps

← Older revision		Revision as of 16:54, 21 May 2019
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	==Next Steps==		==Next Steps==
	*~~Dev~~		*Develop a 4 Hour [[Marketing Operations Manual]].

	==Marketing Mix==		==Marketing Mix==

Marcin: /* 2019 */

2019-05-21T16:53:23Z

2019

← Older revision		Revision as of 16:53, 21 May 2019
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	=2019=		=2019=

	*Marketing Strategy should be integrated for the overall OSE operations to market the message, products, students, development effort, and other aspects of overall OSE operations.		*Marketing Strategy should be integrated for the overall OSE operations to market the message, products, students, development effort, and other aspects of overall OSE operations.
	*Until a large pool of customers is built and is scaling by itself (word of mouth marketing - which applies only to transformative, ethical products), deliberate effort is required to market products. The typical cost of customer acquisition is 8-12% of overall budget or revenue, but as high as 40%. [https://smallbusiness.chron.com/percentage-gross-revenue-should-used-marketing-advertising-55928.html]		*Until a large pool of customers is built and is scaling by itself (word of mouth marketing - which applies only to transformative, ethical products), deliberate effort is required to market products. The typical cost of customer acquisition is 8-12% of overall budget or revenue, but as high as 40%. [https://smallbusiness.chron.com/percentage-gross-revenue-should-used-marketing-advertising-55928.html]
	*From [https://nuphoriq.com/create-a-marketing-budget/]: [[File:fordonmarketing.jpg\|400px]][[File:marketingbudget.png\|400px]]		*From [https://nuphoriq.com/create-a-marketing-budget/]: [[File:fordonmarketing.jpg\|400px]][[File:marketingbudget.png\|400px]]

			==Next Steps==
			*Dev

	==Marketing Mix==		==Marketing Mix==
	*'''Google Ad Grants'''. OSE has acccess to $10k/month of advertising money from Google Ad Grants for nonprofits. We are looking for a qualified person to work on this full time on an on-contingency basis. See [[Hiring]]. Sample case: $20k revenue, marketing costs are at 20% allocation. $4k.		*'''Google Ad Grants'''. OSE has acccess to $10k/month of advertising money from Google Ad Grants for nonprofits. We are looking for a qualified person to work on this full time on an on-contingency basis. See [[Hiring]]. Sample case: $20k revenue, marketing costs are at 20% allocation. $4k.

Marcin: /* 2019 */

2019-05-21T16:52:53Z

2019

← Older revision		Revision as of 16:52, 21 May 2019
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	[https://docs.google.com/presentation/d/1oSRspXR9mccNfULz5Xt_oHvSSTdsYkg9T6J_5oQ4oAs/edit#slide=id.g45ed589c64_0_0 edit]		[https://docs.google.com/presentation/d/1oSRspXR9mccNfULz5Xt_oHvSSTdsYkg9T6J_5oQ4oAs/edit#slide=id.g45ed589c64_0_0 edit]

			==Recent Stubs==
			*[[Marketing Operations Manual]]
			*[[D3D Marketing]]

	=2017=		=2017=

Marcin: /* 2019 */

2019-05-21T16:51:00Z

2019

← Older revision		Revision as of 16:51, 21 May 2019
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	*'''Google Ad Grants'''. OSE has acccess to $10k/month of advertising money from Google Ad Grants for nonprofits. We are looking for a qualified person to work on this full time on an on-contingency basis. See [[Hiring]]. Sample case: $20k revenue, marketing costs are at 20% allocation. $4k.		*'''Google Ad Grants'''. OSE has acccess to $10k/month of advertising money from Google Ad Grants for nonprofits. We are looking for a qualified person to work on this full time on an on-contingency basis. See [[Hiring]]. Sample case: $20k revenue, marketing costs are at 20% allocation. $4k.
	*Getting Credit for Courses -		*Getting Credit for Courses -


			==Parameters==
			Marketing Strategy should be integrated for the overall OSE operations to market the message, products, workshops, students, development effort, and other aspects of overall OSE operations. This is based around collaborative development for a transparent and inclusive economy of abundance.

			==Working Doc==
			<html><iframe src="https://docs.google.com/presentation/d/e/2PACX-1vQBGzY7KvlaKimx95PV1iGxZUoNNf11pWkID3_C5v6d6q7Dh0s6f_qrbviMZYgswyZyUz2G2MprV8xC/embed?start=false&loop=false&delayms=3000" frameborder="0" width="480" height="389" allowfullscreen="true" mozallowfullscreen="true" webkitallowfullscreen="true"></iframe></html>

			[https://docs.google.com/presentation/d/1oSRspXR9mccNfULz5Xt_oHvSSTdsYkg9T6J_5oQ4oAs/edit#slide=id.g45ed589c64_0_0 edit]

	=2017=		=2017=

Marcin: /* 2019 */

2019-05-11T18:24:58Z

2019

← Older revision		Revision as of 18:24, 11 May 2019
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	*Until a large pool of customers is built and is scaling by itself (word of mouth marketing - which applies only to transformative, ethical products), deliberate effort is required to market products. The typical cost of customer acquisition is 8-12% of overall budget or revenue, but as high as 40%. [https://smallbusiness.chron.com/percentage-gross-revenue-should-used-marketing-advertising-55928.html]		*Until a large pool of customers is built and is scaling by itself (word of mouth marketing - which applies only to transformative, ethical products), deliberate effort is required to market products. The typical cost of customer acquisition is 8-12% of overall budget or revenue, but as high as 40%. [https://smallbusiness.chron.com/percentage-gross-revenue-should-used-marketing-advertising-55928.html]
	*From [https://nuphoriq.com/create-a-marketing-budget/]: [[File:fordonmarketing.jpg\|400px]][[File:marketingbudget.png\|400px]]		*From [https://nuphoriq.com/create-a-marketing-budget/]: [[File:fordonmarketing.jpg\|400px]][[File:marketingbudget.png\|400px]]
	*OSE has acccess to $10k/month of advertising money from Google Ad Grants for nonprofits. We are looking for a qualified person to work on this full time on an on-contingency basis. See [[Hiring]].		==Marketing Mix==
	*Sample case: $20k revenue, marketing costs are $3k.		*'''Google Ad Grants'''. OSE has acccess to $10k/month of advertising money from Google Ad Grants for nonprofits. We are looking for a qualified person to work on this full time on an on-contingency basis. See [[Hiring]]. Sample case: $20k revenue, marketing costs are at 20% allocation. $4k.
			*Getting Credit for Courses -

	=2017=		=2017=

Marcin: /* 2019 */

2019-05-11T18:19:12Z

2019

← Older revision		Revision as of 18:19, 11 May 2019
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	=2019=		=2019=
	*Marketing Strategy should be integrated for the overall OSE operations to market the message, products, development effort, and other aspects		*Marketing Strategy should be integrated for the overall OSE operations to market the message, products, students, development effort, and other aspects of overall OSE operations.
	*Until a large pool of customers is built and is scaling by itself, deliberate effort is required to market products. The typical cost of customer acquisition is 8-12% of overall budget or revenue, but as high as 40%. [https://smallbusiness.chron.com/percentage-gross-revenue-should-used-marketing-advertising-55928.html]		*Until a large pool of customers is built and is scaling by itself (word of mouth marketing - which applies only to transformative, ethical products), deliberate effort is required to market products. The typical cost of customer acquisition is 8-12% of overall budget or revenue, but as high as 40%. [https://smallbusiness.chron.com/percentage-gross-revenue-should-used-marketing-advertising-55928.html]
	*From [https://nuphoriq.com/create-a-marketing-budget/]: [[File:fordonmarketing.jpg\|400px]][[File:marketingbudget.png\|400px]]		*From [https://nuphoriq.com/create-a-marketing-budget/]: [[File:fordonmarketing.jpg\|400px]][[File:marketingbudget.png\|400px]]
	*OSE has acccess to $10k/month of advertising money from Google Ad Grants for nonprofits. We are looking for a qualified person to work on this full time on an on-contingency basis. See [[Hiring]].		*OSE has acccess to $10k/month of advertising money from Google Ad Grants for nonprofits. We are looking for a qualified person to work on this full time on an on-contingency basis. See [[Hiring]].
			*Sample case: $20k revenue, marketing costs are $3k.

	=2017=		=2017=