Marcin: Created page with "Transformation Economy: The Experience Economy was about the sharing of experiences— so Starbucks went from being a co ee franchise to a “third place,” that is, neither..."

2020-11-30T01:59:01Z

Created page with "Transformation Economy: The Experience Economy was about the sharing of experiences— so Starbucks went from being a co ee franchise to a “third place,” that is, neither..."

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Transformation Economy: The Experience Economy was about the sharing of experiences—
so Starbucks went from being a co ee franchise to a “third place,” that is, neither home nor
work, but a “third place” in which to live your life. Buying a cup of co ee became an experience, a
ca einated theme park of sorts. The next iteration of this idea is the Transformation Economy,
where you’re not just paying for an experience, you’re paying to have your life transformed by this
experience. Early versions of this can be seen in the rise of “transformational festivals” like
Burning Man, or tness companies like CrossFit, where the experience is generally bad (you workout in old warehouses), but the transformation is great (the person you become after three
months of working out in those warehouses).

from p 87, The Future is Faster Than You Think

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Marcin: Created page with "Transformation Economy: The Experience Economy was about the sharing of experiences— so Starbucks went from being a co ee franchise to a “third place,” that is, neither..."