View source for AI Summary July 14, 2025 Kainos Meeting

Meeting summary for Alexander Beiner's Personal Meeting Room (07/14/2025)
Quick recap
The meeting focused on planning and executing a construction project, including discussions about filming and content creation strategies. The team explored various approaches to capture and share the building process, emphasizing the importance of authentic storytelling and leveraging social media platforms to reach new audiences. They also discussed organizing existing footage, launching a website, and promoting an upcoming builder crash course, while considering the use of professional video editing services to enhance their content.

Next steps
MJ: Contact the camera person who is coming on Wednesday and put him in touch with Alexander via email
MJ: Set up time-lapse camera in HD to film Wednesday's build activities from 8 AM to 8 PM
Alexander: Join Wednesday's build session via Zoom to provide filming guidance
MJ: Record a 10-minute tour of the farm on phone camera showing potential areas for filming
MJ: Share Google Drive folders containing archive footage with Alexander and team
Alexander: Check with brand designer about timeline for delivering final assets by Monday next week
Team: Complete website and 3-minute film before launching social media content
Alexander: Schedule a meeting with Perry and MJ for Friday at 10 AM to discuss social media strategy
Alexander: Send MJ examples of ring light and phone holder equipment for filming
Alexander/Perry/Webham: Hold a joint session early next week to coordinate film and social media strategy
Perry: Create 5 short-form videos for social media platforms by end of month
MJ: Restore the video index page on the wiki if possible
MJ: Work on website development starting tomorrow
MJ: Contact Barry and share Alexander's WhatsApp number
Alexander: Send MJ examples of content types for reference
Alexander: Brief/re-brief Weather about the discussed topics
Alexander: Monitor and create summary from the AI recording of the 2 PM meeting with Al
Summary
Construction Progress and Time-Lapse Planning
Mj is building three structures: a 170 by 50 hangar, a residential building for 24 apprentices with double dorm rooms, and a rapid learning facility for 20 trades. They are currently at the foundation stage and making modules, with a small team of 8 people expected on site by Wednesday. Alexander suggested setting up a camera for time-lapse footage of the construction progress, and mj confirmed they have the necessary equipment including a DSLR camera and GoPro. They discussed the need for a video closer to completion, as the current timeline of August 2nd was deemed too late.

Archive Review and Course Planning
Alexander and mj discussed the need to organize and review archive footage for a project, with mj explaining that the wiki containing the video index was temporarily down but should be back up. They agreed that a session with Weatherm would be helpful to sort through the footage, as everyone has different methods for organizing it. mj also shared plans to launch a website within a week, highlighting the upcoming builder crash course as a key feature, and confirmed that the crash course is scheduled to start on September 1st. They briefly discussed concerns about filling 24 spots for the course, but mj was confident it wouldn't be a problem with a 6-week announcement period.

Crash Course Marketing Strategy Discussion
Mj and Alexander discussed the upcoming crash course scheduled for September 1st. Alexander advised against using old branding and messaging, suggesting a simple announcement about the course instead. They talked about mj's existing email list and social media presence, noting that the audience had changed over time. Alexander asked who mj expected to sign up for the crash course, and mj mentioned a few people interested in building infrastructure. They also discussed the timing of releasing a video for the course, with Alexander estimating it would take a couple of weeks to get it up.

Farm Project Filming and Construction
Alexander and mj discussed filming plans for a farm project, focusing on capturing footage of the construction process and creating promotional content. They explored options for filming, including a 10-minute farm tour and a two-camera interview, with mj offering to connect Alexander with a professional videographer. The conversation also covered the current build, involving the production of 32-foot and 16-foot truss modules, and the need for clear call-to-action steps on the website to encourage potential apprentices to join the builder crash course.

Email List and Content Strategies
Alexander emphasized the importance of building and maintaining an email list as a valuable asset for marketing, suggesting offering free resources like webinars to capture emails. He discussed strategies for filming content, including using time-lapse and ensuring proper camera settings and battery management for efficient filming. Alexander also mentioned the need for a brand book with color palettes for the website and suggested filming during a specific time slot on Wednesday, with the possibility of live Zoom sessions to gather good footage.

Content Planning for Project Documentation
Alexander and mj discussed plans for filming and content creation for an upcoming project. They agreed to capture footage of people involved in the project on Wednesday, aiming for a mix of time-lapse and close-up shots to showcase the scale and speed of the build. They also discussed creating a series of short, social media-friendly videos featuring mj, potentially using a simple phone setup with a tripod and ring light. Alexander suggested focusing on organic, authentic content that highlights the project's innovative aspects, rather than explicit marketing. They agreed to start capturing these moments immediately and to create 5 scripts for the initial video series.

Content Strategy and Platform Planning
Alexander and mj discussed content strategy across multiple platforms including Instagram, TikTok, and YouTube. They outlined three types of content: hero content (big ideas and films), hub content (scripted social media videos), and hygiene content (daily, quick posts). Alexander emphasized the importance of using social media algorithms to reach new audiences while maintaining authenticity. They agreed to schedule a session with Perry to learn the technical aspects of content creation, potentially on Friday. Alexander shared his experience with Perry's help in creating successful social media content, including a TikTok video that gained 5 million views.

Hygiene Content Repurposing Strategy
Mj and Alexander discussed converting hygiene content into hub content, with Alexander suggesting ways to repurpose existing footage by adding engaging hooks and restructuring content. They explored the possibility of using older high-quality footage, with mj offering to restore and share it. Alexander emphasized the importance of storytelling and suggested a process for creating social media content, including using teleprompters and filming to camera. They agreed to further discuss the content conversion process and review examples on Friday.

Short-Form Video Strategy Discussion
Alexander and mj discussed the costs and benefits of using Perry for video editing, with Alexander noting that his long-term relationship with Perry provides good rates. They explored the potential of short-form videos on platforms like Instagram and TikTok, with Alexander considering posting the first 10 minutes of a documentary to drive viewership. The team plans to work on scripting and producing short videos concurrently with the main film, aiming to have everything ready by the end of the month. Alexander emphasized the importance of creating a realistic and authentic customer journey, avoiding the use of AI in the videos to maintain credibility.