View source for PRUB

PRUB - '''P'''rojects that produce '''R'''esults that communities will '''U'''se to create '''B'''enefits


==Dr Phil Driver on Action-Oriented Substrategies==


We're convinced that to get something to happen, the information you
present/share needs to be in the form of a tightly structured
action/strategy which people can support.  Our thinking is based on the
OpenStrategies' rule - ie to work with:  

"the smallest amount of information that has the highest value to the most
people".

In our experience, people place a higher value on information that advises
them about things they can do/engage with than information which merely
informs (ie fact sheets).

We find that asking people what they "want" (in terms of "things") is much
less informative than asking people what they want to "do" - which is much
more dynamic and more likely to lead to things happening.  

When attempting to get 'buy-in' to an initiative, we find that people will
buy-in when they understand what they need to 'do' rather than when they
understand aspirations or the things that are "wanted" or which might be
achievable using some clever technology.

That's why we believe that in order to get engagement from large numbers of
people it's best to share information in the form of action-oriented
SubStrategies - ie very succinct sets of:

"Projects that produce Results that communities will Use to create
Benefits."  (PRUB)

In the context of such a SubStrategy, "facts" might equate with the Results
(outputs) and the Benefits (outcomes).  We assemble these in the PROCESS of
a SubStrategy which shows how these outputs/outcomes can be achieved.

This gives people something to engage with:  "hey, I could create that
Project" or "hey, I could use that Result".

So yes, "fact sheets" might create an easy point of entry, but we need much
more than an entry or starting point.  We need a process that keeps people
engaged from start to finish.  

In this respect, we encourage people to think about "processes" BEFORE they
start having conversations, so that if the conversation can operate with a
process in mind for taking the conversation through to actions, the
conversations are more likely to result in action plans (rather than just
static facts) that people can buy-in to.  It's simple good process
engineering applied to knowledge management.

<ref>[http://groups.google.com/group/openkollab/browse_thread/thread/1e96c4c2fb85089 Dr Phil Driver, CEO, OpenStrategies Limited]</ref>


==More Information==
* http://openstrategies.com/what-is-prub-introduction

==References==
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