BHAG

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Big, Hairy, Audacious Goal

Peter Diamandis calls this a Massive Transformative Purpose.

Examples

BHAG - Amazon changed online shopping with 1-day delivery and large choice.

BHAG+ OSE will create a distributive production system which makes the current Amazon model of centralized production obsolete, eliminating throwaway products as production and service becomes more localized. By Lifetime Design, 10x more value is automatically generated.