View source for Emily Aiken

[[Image:emily.png|400px]]

Founder of The Story Studio:

http://thestorystudio.com/

*Towards core brand and experience. People are attracted to authenticity. I'm far along, we just need to name it.
*Talking across personality types
*The 51st machine - the Human
*I have the ''The 5th Element'' - not a great movie but emily loved it - about the person
*I have the capacity to talk about this and act it also
*I can create user stories - not only plans, but how people improve themselves
*OSE - Build Yourself
*'''Base Kernel of Entity - clarity on who I am - Emily - Kernel 0 - founation based on authentic being, and expressed to web, funders, media'''. Concrete and fundamental stand for further work.
**Emily is expert in Hajj's first 12 questions
*I am strong entity that is in front of the brand
**Hajj knows how to work on someone who is in front of their brand
*On-camera

=Session 1 - Sep. 13, 2012=
*[[OSE_Brand]], [[Marcin%27s_Proposed_Schedule]], and [[Marcin Daily]]
*Goal: go over my story and [[Marcin%27s_Proposed_Schedule]]
*Review Apple discussion
*What is missing from Collaboratorium for Emily's clarity

=Session 2=
[[Image:emily2.jpg|200px]]
*Nailing the promise and the (character) stand
*Use Zubaida Bai Character Stand as template
*My strong presence is needed to be out front, not like Jane Goodall
**USe mass media and be out front
**"Build Yourself" is a powerful offer
**I can be revolutionary by virtue of my nature
**Core value is Open. So let a TV show in. But can I control it? There will be challenges, but yes
**Send the former offer to Emily on History Channel
**Emily want to prepare this, it takes time, so I can turn it down.
**Focus Forward is compelling, but does not show process.
**If I am pulled into media, as long as I know who I am, if I am authentic, that will come through. Not Larry Ellison, not Jane Goodall
***I am controllable by virtue of actions
***Toolkit - yes
***Handiest man in the world- let everyone feel power
***Team up with right people
*There is interest upon first meeting, and continuing journey

=Session 3=
*Review strategy - value and promise - be clear -
*What is positioning in market and market strategy

=Session 4=
*Character Brief - see how above is codified in a character

=Session 5=
*Moving parts - 1 page document - summarizing our positioning
*It's a map of how often I need to take action social media, video, news - Media and Marketing strategy
**Process for implementing brand infrastructure
**Implementing brand infrastructure
**Map of how often to act as above
*Hajj is online identity

[[Category:Branding]]