Publicity Resources: Difference between revisions
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=Strategy for Workshop Publicity= | =Strategy for Workshop Publicity= | ||
*Press release | *Press release via [[Visionlaunch]] and Marc Zorn - great asset. | ||
:*Must have a hook | |||
:*Must be 4-6 weeks out | |||
*Direct discussion with interested stakeholders: lifesyle, open source individuals in sustainability networks. | *Direct discussion with interested stakeholders: lifesyle, open source individuals in sustainability networks. | ||
*Job announcement - publicity manager, construction manager | *Job announcement - publicity manager, construction manager | ||
*Facebook campaign | *Facebook campaign | ||
*Needs to be 4-6 weeks out from the event. | |||
*Develop relationships with Influencers | |||
:*Personal relationships with people | |||
*Now we are in a state of evolution - Press Release shows it's a new brief on who I am | |||
*Running water, electricity, and publicity - essential utilities | |||
:*Needs to be paid and serious | |||
:*Needs to be consistent and focused on it | |||
*Regular communications | |||
*Advisor for a Communications Person | |||
=Links= | =Links= | ||
Revision as of 14:34, 24 July 2014
Core
- Global Swadeshi - Vinay
- Blog
- Global Villages
- OSE Canary Islands, Italy, Serbia
- Open Manufacturing google group
- Factor e Farm google group
- Franz
- Josef Coates
- Ronny
- OSE MidMO
- Mike Koch
- Smari
- Mariusz
- Alex Rollin
- Sam Rose
- Open Mind Foundation
Subsidiary
- Dave Pollard
- Jeff Vail
Other Strategies
- Ecovillages
- Green building
- Organic farmers
- Farmshow
- Mother Earth
Microhouse
Press Release
- We are working with Vision Launch, Marc Zorn, on press releases. Sample:
Here is a template for a press release:
http://www.publicityinsider.com/release.asp
Press Angle for the MicroHouse
- Open Plans, Open Source Equipment - built from dirt
- Code compliant, and built at about 1/3 the cost of conventional housing
- Owner-builder involvement, and built using Extreme Production methods.
Strategy for Workshop Publicity
- Press release via Visionlaunch and Marc Zorn - great asset.
- Must have a hook
- Must be 4-6 weeks out
- Direct discussion with interested stakeholders: lifesyle, open source individuals in sustainability networks.
- Job announcement - publicity manager, construction manager
- Facebook campaign
- Needs to be 4-6 weeks out from the event.
- Develop relationships with Influencers
- Personal relationships with people
- Now we are in a state of evolution - Press Release shows it's a new brief on who I am
- Running water, electricity, and publicity - essential utilities
- Needs to be paid and serious
- Needs to be consistent and focused on it
- Regular communications
- Advisor for a Communications Person
Links
- Master Publicity Spreadsheet - [1]
- MicroHouse 3 Publicity resources - [2]
- MicroHouse 3 Participants - MicroHouse 3 Workshop