Publicity Resources

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Results

Core

• Global Swadeshi - Vinay
• Blog
• Global Villages
• OSE Canary Islands, Italy, Serbia
• Open Manufacturing google group
• Factor e Farm google group
• Franz
• Josef Coates
• Ronny
• OSE MidMO
• Mike Koch
• Smari
• Mariusz
• Alex Rollin
• Sam Rose
• Open Mind Foundation

Subsidiary

• Dave Pollard
• Jeff Vail

Other Strategies

• Ecovillages
• Green building
• Organic farmers
• Farmshow
• Mother Earth

Press Release

• We are working with Vision Launch, Marc Zorn, on press releases. Sample:

http://finance.boston.com/boston/news/read/26566331/Vision_Launch_Seeks_to_Improve_the_Existing_Crowdfunding_Model_by_Integrating_Useful_Services_on_Its_New_Platform

Here is a template for a press release:

http://www.publicityinsider.com/release.asp

Press Angle for the MicroHouse

• Open Plans, Open Source Equipment - built from dirt
• Code compliant, and built at about 1/3 the cost of conventional housing
• Owner-builder involvement, and built using Extreme Production methods.

Strategy for Workshop Publicity

• Press release via Visionlaunch and Marc Zorn - great asset.

• Must have a hook
• Must be 4-6 weeks out

• Direct discussion with interested stakeholders: lifesyle, open source individuals in sustainability networks.
• Job announcement - publicity manager, construction manager
• Facebook campaign
• Needs to be 4-6 weeks out from the event.
• Develop relationships with Influencers

• Personal relationships with people

• Now we are in a state of evolution - Press Release shows it's a new brief on who I am
• Running water, electricity, and publicity - essential utilities

• Needs to be paid and serious
• Needs to be consistent and focused on it

• Regular communications
• Advisor for a Communications Person

Facebook

• Announcement is 22.7k - so then do a call to action.
• Calling all hands - to build MicroHouse 3 - come away with MicroHouse blueprints and knowhow of how to build a whole house.

come for a 5 day build of the microhouse.

• Standard for ED: 50 percent PR and face, 50 percent R&D.

Emily Notes

• Media, publicity, marketing plan. Facebook Budget. Media Manager job description.
• Press Release - still needed.
• Technical Director - Power Cube Tom - they hold the parts and build process.
• Connect Emily to Marc Zorn
• Work with Clair - on Press Release
• Time to get regular...on marketing and communications.

Links

• OSE_Publicity_Research_Form
• Master Publicity Spreadsheet - [1]
• MicroHouse 3 Publicity resources - [2]
• MicroHouse 3 Participants - MicroHouse 3 Workshop