3D Printer Marketing Protocol: Difference between revisions
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*Identify your Core - or Unique Value Proposition. What unique thing can only you offer? It is public design. There is nobody that makes real products via a collaborative process, outside of China. Such as: the only company in the world that allows you to make products with closed loop material cycles. Metal we melt, plastic we grind, and organics we return to the soil food web. | *Identify your Core - or Unique Value Proposition. What unique thing can only you offer? It is public design. There is nobody that makes real products via a collaborative process, outside of China. Such as: the only company in the world that allows you to make products with closed loop material cycles. Metal we melt, plastic we grind, and organics we return to the soil food web. | ||
*Chart competitive position: Show how well your product meets your persona's top 2 priorities | *Chart competitive position: Show how well your product meets your persona's top 2 priorities | ||
*Determine customer's Decision Making Unit: who makes ultimate buying decisions and who influences these decisions? Champion, user, buyer. May all be the same or all different people. | |||
=Other= | =Other= | ||
Revision as of 01:56, 15 October 2018
Introduction
Taken from Disciplined Entrepreneurship
Marketing revolves around understanding the market and cultivating lists of potential customers by answering questions of
- Market segmentation - what specific market are we pursuing? Select a beachhead market - the main market of interest.
- Market research - for a beachhead market - what are the needs and pain points that we can satisfy?
- Identify an End User Profile
- Define a Persona - someone who represents the End User Profile very well
- Market size - what is the total adressable market size? TAM
- Identify a Life Cycle Use Case - how does a person find out about, acquire, pay for, use, gains value from, and spreads the word about your product.
- Define a high level product specification (Diagram), and then a Product Brochure.
- Quantify the Value Proposition
- Identify 10 more potential customer Personas who also fit the End User Profile -
- Identify your Core - or Unique Value Proposition. What unique thing can only you offer? It is public design. There is nobody that makes real products via a collaborative process, outside of China. Such as: the only company in the world that allows you to make products with closed loop material cycles. Metal we melt, plastic we grind, and organics we return to the soil food web.
- Chart competitive position: Show how well your product meets your persona's top 2 priorities
- Determine customer's Decision Making Unit: who makes ultimate buying decisions and who influences these decisions? Champion, user, buyer. May all be the same or all different people.
Other
- Google Ad Words - Google Ad Words 3D Printer Workshop Campaigns
- Flyers - produce flyer - Workshop Flyer Template
- Local Event Calendars - California Event Calendards
- FB Ads - FB Ad Copy
- One million cups - hold off until presentation - One Million Cups 3D Printer Presentation
- Library CAD Lesson Curriculum - see FreeCAD 101 for first 3 lessons. Rationale - leads up to global Design Jams
- List of Homeschooling Journals