Revision as of 02:01, 15 October 2018

Introduction

Marketing revolves around understanding the market and cultivating lists of potential customers by answering questions of

Market segmentation - what specific market are we pursuing? Select a beachhead market - the main market of interest.
Market research - for a beachhead market - what are the needs and pain points that we can satisfy?
Identify an End User Profile
Define a Persona - someone who represents the End User Profile very well
Market size - what is the total adressable market size? TAM
Identify a Life Cycle Use Case - how does a person find out about, acquire, pay for, use, gains value from, and spreads the word about your product.
Define a high level product specification (Diagram), and then a Product Brochure.
Quantify the Value Proposition
Identify 10 more potential customer Personas who also fit the End User Profile -
Identify your Core - or Unique Value Proposition. What unique thing can only you offer? It is public design. There is nobody that makes real products via a collaborative process, outside of China. Such as: the only company in the world that allows you to make products with closed loop material cycles. Metal we melt, plastic we grind, and organics we return to the soil food web.
Chart competitive position: Show how well your product meets your persona's top 2 priorities
Determine customer's Decision Making Unit: who makes ultimate decistion to buy and who influences these decisions? Champion, user, buyer. May all be the same or all different people. There are also other agents here: influencers (negative and positive), veto power, and purchasing departments.

@@ Line 14: / Line 14: @@
 *Identify your Core - or Unique Value Proposition. What unique thing can only you offer? It is public design. There is nobody that makes real products via a collaborative process, outside of China. Such as: the only company in the world that allows you to make products with closed loop material cycles. Metal we melt, plastic we grind, and organics we return to the soil food web.
 *Chart competitive position: Show how well your product meets your persona's top 2 priorities
-*Determine customer's Decision Making Unit: who makes ultimate buying decisions and who influences these decisions? Champion, user, buyer. May all be the same or all different people.
+*Determine customer's Decision Making Unit: '''who makes ultimate decistion to buy''' and who influences these decisions? Champion, user, buyer. May all be the same or all different people. There are also other agents here: influencers (negative and positive), veto power, and purchasing departments.
 =Other=