Latest revision as of 20:37, 17 October 2018

Introduction

Read Disciplined Entrepreneurship - notes on product, target audience, and sales.

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 =Introduction=
-Marketing revolves around understanding the market and cultivating lists of potential customers by answering questions of
+Read [[Disciplined Entrepreneurship]] - notes on product, target audience, and sales.
-*Market segmentation - what specific market are we pursuing? Select a beachhead market - the main market of interest.
-*Market research - for a beachhead market - what are the needs and pain points that we can satisfy?
-*Identify an End User Profile
-*Define a Persona - someone who represents the End User Profile very well
-*Market size - what is the total adressable market size? TAM
-*Identify a Life Cycle Use Case - how does a person find out about, acquire, pay for, use, gains value from, and spreads the word about your product.
-*Define a high level product specification (Diagram), and then a Product Brochure.
-*Quantify the Value Proposition
-*Identify 10 more potential customer Personas who also fit the End User Profile -
-*Identify your Core - or Unique Value Proposition. What unique thing can only you offer?
 =Other=
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 =Links=
+*'''[[Workshop Marketing Protocol]]'''
 *[[Cold Email]] - https://wiki.opensourceecology.org/wiki/Cold_Email