Franchise

Franchise as a business model is consistent with many of OSE's goals, and we are considering this model for widespread replication of OSE work towards global transformation. A franchise is a business model for spreading simple products, such as burgers, far and wide. A complex product like a 3D printer, microfactory, or OSE Campus seems less likely a candidate. Thus some innovation needs to happen. OSE is an education organization. The best example of an OSE-related franchise is Challenge Island, a successful STEAM education franchise.

In the OSE model, the training period for the franchise would be more extensive, and the franchise would require existing skill sets in the franchisees.

OSE believes in creating entrepreneurs - and specifically - movement entrepreneurs. It is our belief that many people want to make a better world - and some even want to put a dent in the universe - but only a few people have an entrepreneurial mindset that allows successful negotiation of failure. According to Growth Mindset, only 2% of the population are entrepreneurs. Most entrepreneurs are not motivated towards open source economic development in today's world.

Independence is a key motivation in OSE's work. OSE believes in creating entrepreneurs - not employees. This is consistent with self-determination: autonomy, mastery, and purpose. Health, pursing one's calling, and love are true motivations - embodied in the 3 elements of self-determination: autonomy, mastery, and purpose. See Self-Determination Theory.

To grow movement entreprenuers, to pursue self-determination - are key to OSE. If we examine various business models - the franchise models has the capacity to deliver these two. If we talk about other business models - corporate employers, even small family owned businesses - these do not meet our filter of Collaborative Design for a transparent and inclusive economy of abundance. If OSE becomes a huge employer, we do a disservice to human transformation towards responsibility. It is difficult to remain integral, or to be responsible, within the current framework of corporate, power-centralizing charters. This is why we believe the next economy is the open source economy - distributed enterprises that form the next trillion dollar economies via Distributed Market Substitution. We may think that Amazon or Walmart are big - but the next generation of enterprise will be bigger, collectively. Ie, we predict that a lot of distributed players will displace the Walmarts and Amazons in the future. The main shift will be from centralized to distributed operation. We believe that the franchise business model is a way to get there.

The way to get there will not be a standard franchise - it will be the open source version of the franchise - the Distributive Enterprise. In today's language, the word franchise is understood - but nobody knows the Distribtive Enterprise. So we will refer to the open source franchise and Distributive Enterprise interchangeably.

The current model to build upon is the franchise. It is a method to spread the state of art to independent entrepreneurs. In the OSE version, we will teach entrepreneurship, and publish all the blueprints openly. Where is the revenue then? In an education model. We release all information for free, but we charge for our time teaching. This makes sense: one with plenty of time can study our materials online - but if they want the fast track of immersion training or certification - we can provide that service.

The goal of the OSE franchise includes STEAM Camps, Summers of Extreme Design and Build, and the building of OSE Campuses.