Open Business Model Design

Current industry standard business models are scarcity-based: people are prevented from access, even when it costs nothing to give something away for free. This is clear for closed software: someone could install it themselves with no effort on part of the provider.

Granted, significant skill may be required for such self-service.

But that is also the key to a sustainable revenue model: most people do not have the skills to serve themselves, and thus will be willing to pay for the service. Or don't want to, or don't have the time - they will gladly pay for the service.

How do you create a business model that