Pixel

From Andreas

Hootsuite mentioned a comparison of pixel vs non-pixel ads, plus optimizing against conversion or vs engagement. Pixel increased engagement with 30%, and optimizing for conversion gave three times the result per dollars – and the latter can only be used with pixel (or so they wrote – not sure if it’s true or not. We can always look into it. So having pixel conversion optimization through that then would be the inverse of 1.**3=3.9, so 3.9 times as effective as what we can do without it – but as said, let’s see if we can use AWSdata or something insteadfor at least similar purpose, maybe that allows us to optimize for conversion.

https://blog.hootsuite.com/facebook-pixel/