Enterprise Reversal: Difference between revisions
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AKA 'reversing the enterprise' - means converting a cost into a value stream by repositioning or re-framing the cost into a valuable offer that others are willing to pay for, as opposed to paying for it. | AKA 'reversing the enterprise' - means converting a cost into a value stream by repositioning or re-framing the cost into a valuable offer that others are willing to pay for, as opposed to paying for it. | ||
This shifts the dynamic to increase the possibility of viral acceptance. Because the perspective of something is shifted from a burden (cost) to a value (benefit) - people will naturally be attracted to the value. Thus, the key for a successful entrepreneur is to reframe their activity as something that provides value as opposed to | This shifts the dynamic of an enterprise to increase the possibility of viral acceptance of a given product. Because the perspective of something is shifted from a burden (cost) to a value (benefit) - people will naturally be attracted to the value. Thus, the key for a successful entrepreneur is to reframe their activity as something that provides value as opposed to something that is a burden. A simple perspective shift does it. This perspective shift may require effort, innovation, and energy - but the payback should be ample. | ||
One proverbial example of this is Mark Twain - the episode where Huck Finn gets Ben to paint the fence for him. [https://medium.com/@thenthgen/the-most-important-life-lesson-from-tom-sawyer-e92f86f6afb3] | |||
Revision as of 19:38, 11 October 2020
AKA 'reversing the enterprise' - means converting a cost into a value stream by repositioning or re-framing the cost into a valuable offer that others are willing to pay for, as opposed to paying for it.
This shifts the dynamic of an enterprise to increase the possibility of viral acceptance of a given product. Because the perspective of something is shifted from a burden (cost) to a value (benefit) - people will naturally be attracted to the value. Thus, the key for a successful entrepreneur is to reframe their activity as something that provides value as opposed to something that is a burden. A simple perspective shift does it. This perspective shift may require effort, innovation, and energy - but the payback should be ample.
One proverbial example of this is Mark Twain - the episode where Huck Finn gets Ben to paint the fence for him. [1]