Main Kampf

A book by A. Hitler

• 160 Propaganda must always address itself to the broad masses of the people. For the

intellectual classes, or what are called the intellectual classes to-day, propaganda is not suited, but only scientific exposition. Propaganda has as little to do with science as an advertisement poster has to do with art, as far as concerns the form in which it presents its message.

• P37 On the other hand, one who has cultivated the art of reading will instantly discern, in a

book or journal or pamphlet, what ought to be remembered because it meets one's personal needs or is of value as general knowledge. What he thus learns is incorporated in his mental analogue of this or that problem or thing, further correcting the mental picture or enlarging it so that it becomes more exact and precise.

• P35- Reading is not an end in itself, but a means to an end. Its chief purpose is to help towards filling in the framework which is made

up of the talents and capabilities that each individual possesses. Thus each one procures for himself the implements and materials necessary for the fulfilment of his calling in life, no matter whether this be the elementary task of earning one's daily bread or a calling that responds to higher human aspirations. And the second purpose is to give a general knowledge of the world in which we live. In both cases, however, the material which one has acquired through reading must not be stored up in the memory on a plan that corresponds to the successive chapters of the book; but each little piece of knowledge thus gained must be treated as if it were a little stone to be inserted into a mosaic, so that it finds its proper place among all the other pieces and particles that help to form a general world-picture in the brain of the reader. Otherwise only a confused jumble of chaotic notions will result from all this reading.