Attention Economy: Difference between revisions
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Revision as of 00:10, 21 March 2024
Concept
The unifying principle that binds Red Bull and Elon Musk is attention economics: The idea that in a world moving toward post-scarcity,1 the attention of human beings becomes increasingly valuable.
And not just “valuable,” but in extreme cases, much more valuable than goods and services. For instance:
In 2020, Tesla delivered 499,550 cars. Tesla’s market cap is currently $661.57 billion. Let’s compare that with the Big Four’s numbers for 2020:
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2. The Attention Economy
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</svg>The unifying principle that binds Red Bull and Elon Musk is attention economics: The idea that in a world moving toward post-scarcity,<a href="https://plus.thebulwark.com/p/red-bull-elon-musk-and-matt-gaetz?r=37wyg&utm_campaign=post&utm_medium=web#footnote-1-34835914" target="_self" rel="" style="color: #fff;font-size: 14px;">1</a> the attention of human beings becomes increasingly valuable.
And not just “valuable,” but in extreme cases, much more valuable than goods and services. For instance:
In 2020, Tesla delivered <a href="https://ir.tesla.com/press-release/tesla-q4-2020-vehicle-production-deliveries" rel="" style="color: #fff;">499,550 cars</a>. Tesla’s market cap is currently $661.57 billion. Let’s compare that with the Big Four’s numbers for 2020:
<figure style="color: #fff;"><a target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fb92b8891-b562-4366-ac5e-9f73ef0ff3e3_1264x592.jpeg" rel="" style="color: #fff;border: 0px;">
<source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fb92b8891-b562-4366-ac5e-9f73ef0ff3e3_1264x592.jpeg 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fb92b8891-b562-4366-ac5e-9f73ef0ff3e3_1264x592.jpeg 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fb92b8891-b562-4366-ac5e-9f73ef0ff3e3_1264x592.jpeg 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fb92b8891-b562-4366-ac5e-9f73ef0ff3e3_1264x592.jpeg 1456w" sizes="100vw" style="color: #fff;"><img src="https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fb92b8891-b562-4366-ac5e-9f73ef0ff3e3_1264x592.jpeg" alt="" srcset="https://substackcdn.com/image/fetch/w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fb92b8891-b562-4366-ac5e-9f73ef0ff3e3_1264x592.jpeg 424w, https://substackcdn.com/image/fetch/w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fb92b8891-b562-4366-ac5e-9f73ef0ff3e3_1264x592.jpeg 848w, https://substackcdn.com/image/fetch/w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fb92b8891-b562-4366-ac5e-9f73ef0ff3e3_1264x592.jpeg 1272w, https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fb92b8891-b562-4366-ac5e-9f73ef0ff3e3_1264x592.jpeg 1456w" sizes="100vw" style="color: rgb(255, 255, 255);">
</a></figure>
So, you know, you could revolutionize supply chain logistics and vehicle reliability. Then you could make several million cars and trade them to consumers for money.
Or you could have a memelord as your CEO. They’re equally valid business plans.
<figure style="color: #fff;"><a target="_blank" href="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fce248085-8587-483a-872f-39382cda17f9_240x148.gif" rel="" style="color: #fff;border: 0px;">
</a></figure>
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So, you know, you could revolutionize supply chain logistics and vehicle reliability. Then you could make several million cars and trade them to consumers for money.
Or you could have a memelord as your CEO. They’re equally valid business plans.
Critique
Market Cap is not the same as value produced. Obviously, mu