Leveling the Playing Field

Making society both more productive and human, a la Drucker, involves leveling the playing field. Here are our principles.

1. Product effectiveness - if something can be done more effectively at lower cost, let it. For example, we commit not to have the only option of a more expensive product, if a lower cost product - which cannibalizes a part of the more expensive market - can be sold to provide for lower needs. The answer is both - but never solely the expensive shiny option because we would make less money selling the generic one. Example: does Arduino sell a bare bones Arduino at a fraction of the cost but without the bells and whistles, or does it cannibalize too much of its upper scale market?