Semantic Differential: Difference between revisions
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But the question arises, why is semantic differential more effective than Likert scale? I would derive that Likert provides feedback to leading questions, which by default starts on a wrong footing. You want to start with neutral opinion, expressing a wide range (polarity), | But the question arises, why is semantic differential more effective than Likert scale? I would derive that Likert provides feedback to leading questions, which by default starts on a wrong footing. You want to start with neutral opinion, expressing a wide range (polarity), | ||
Likert asks '' the respondent to respond to our question, rather than express their feeling or emotion.'' | Likert asks '' the respondent to respond to our question, rather than express their feeling or emotion.'' [https://newnorth.com/likert-vs-semantic-differential-questions-in-customer-satisfaction-surveys/#:~:text=The%20down%20side%20of%20the,express%20their%20feeling%20or%20emotion.] | ||
Revision as of 22:00, 14 July 2024
Surveys or questionnaires using the semantic differential question is the most reliable way to get information on people’s emotional attitude towards a topic of interest. [1]
Measurement of subjective attitude by using polar opposites - Wikipedia - [2]
It works because of its simplicity - it is straightforward. [3]
It works better than Likert Scale because it works with polar opposites. [4]
Vs Likert
In short, the key difference between the two scales is that semantic differential scales measure attitudes towards an object using a set of bipolar adjectives, while the Likert scales measure the degree of agreement or disagreement with a statement or question. That is it, literally speaking.[5].
But the question arises, why is semantic differential more effective than Likert scale? I would derive that Likert provides feedback to leading questions, which by default starts on a wrong footing. You want to start with neutral opinion, expressing a wide range (polarity),
Likert asks the respondent to respond to our question, rather than express their feeling or emotion. [6]