Tell to Win: Difference between revisions

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*Stories are accessible, Chris pointed out, because they’re concrete, active, visual—in other words, easily digestible
*Stories are accessible, Chris pointed out, because they’re concrete, active, visual—in other words, easily digestible
*so if human beings are wired this way, then to be effective you have to narrate the facts and figures!
*so if human beings are wired this way, then to be effective you have to narrate the facts and figures!
*mirror neurons.

Revision as of 08:35, 10 February 2026

https://www.amazon.com/Tell-Win-Connect-Persuade-Triumph-ebook/dp/B003F3PK9K/

Notes

  • challenge, struggle, and resolution.
  • narrative emerges from violations to expectations.
  • The Trojan Horse was a delivery vehicle in disguise. So, too, are purposeful stories.
  • His telling to win profoundly and clearly taught me that nothing grabs our attention faster than the need to know what happens next?
  • Stories are accessible, Chris pointed out, because they’re concrete, active, visual—in other words, easily digestible
  • so if human beings are wired this way, then to be effective you have to narrate the facts and figures!
  • mirror neurons.