Extreme Enterprise Log

link - Extreme Enterprise Event Design

Tue Jul 20, 2020

Marcin's Presentation for FABxLive

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July 20, 2020

Previous Design Concept=

1. People pay. Q: How do you measure buy-in PRIOR to the event?. This is a second part of having people show up.
2. We are testing why aren't people showing up. (as opposed to 'how do we get people to show up. We have a strong and almost 100% conviction that Enterprise (ability to obtain a valuable product to fulfill self-interest, whether a usufruct product or an enterprise for making a living) may be the missing part.

Product Strategy

Summary: 2000 participants get 2000 houses, with $20M revenue to OSE. Build a house to change the world

1. $10k per seat to participate in XE Event. But, rigorous skill-set requirements exist. ($30k per house for after the event). Preorders ONLY FOR PARTICIPANTS?
   1. Product proper: $50k package total, BYOL. $1k to non-refundable at-risk investment to participate. Total $10k. We need to convince people that it's possible, based on existing documentation and experience. Produce worst-case scenario. Basic Ergonomics per 250 SF - 16 wall, 16 roof and floor modules. 32 modules. 32 weekends, of 2 hours with 1 person. Includes pile driver attachment for Bobcat, or can be done manually with 2 people. Thus, 6 hour weekends for 3 panels per weekend, for 750 sf, plus a patio ready for next addition. 750-1000 is the sweet spot without a heroic effort.
   2. 2000 houses produced. 1000 in one year (first batch of 100 entrepreneurs, with 10 houses each guaranteed). New OSE Chapters - 100 entrepreneurs, 10 houses each - by Year 2. Note: this does not leave room for outside house builds.
   3. $20M revenue funds 20 OSE facilities USA wide, for continued R&D.
   4. 3 Tracks: Participants, Entrepreneurs, OSE Chapters. Participants - SME stakeholders in house.
2. House build in Summer of Extreme Design Build 2021 - with 100 onsite participants (enterprise trainees) with OSE infrastructure upgrades (RV park, outdoor kitchen/bath, camp) - to handle 200 participants.
3. Concurrent Collaborative Design Challenge deployed at time of the event - large printer. But this is an extra, not an essential.
4. Concurrent challenge to do the High T printer - Crowd Supply.
5. Need $250-500k for seed money to organize event.
6. $100-200 for the Book.
7. Proof-of-concept 256 sf prototype prior to campaign! Get a few people, video it.
8. Do the HeroX, Crowd Supply, and Kickstarter at the same time. Free copy of e-book to all people who made OBI kickstarter possible.
9. HeroX does the large printer. We do another XE event for the printer build - not part of the HeroX. HeroX is just a reward, but also primarily for publicity sake.
10. Crowd Supply - real development - to generate initial interest in XE, as this will be the foundation for the Large Printer for house panels.
11. Kickstarter - essentially distribution and funding for the Open Building Institute Take 2, where we also say that we are discovering a way to get beyond the Heroic Effort by leveraging the crowds.

Role Architecture

https://docs.google.com/presentation/d/1SRURFGytDIooffnPRnV2YD_Sjp3yKKMe0pmCvmcAqfk/edit#slide=id.g8c7ff0131d_0_104

Product Scope

1. OSE ships ALL parts - saves a month of sourcing time for client. OSE resolves admissible parts list.
2. OSE hires out the foundation build or does the foundation build itself.
3. OSE provides Continuous Development Commitment - OSE commits to making everything the Last X You Will Ever Have to Buy guarantee by investing in OSE Microfactories for service, and providing production machines to make replacement parts, including motors and gears!!!!
4. Client submits building plans to pull a permit at their local building department.
5. Client makes 3 panels each weekend for 32 weeks by themselves in 6 hours of time, or correspondingly less with friends.
6. Client builds out the Utility Module, Kitchen Module, and Bathroom Module in 4 weeks each, for a total of 44 weeks so far. This is generous timing - we built the utility module in 1
7. Client spends one week (40) with a friend to build the whole house.

$10k Service Fee House Product

1. Special offer to Participants
2. Cost of $50k for a 1000 sf house that you can build with a friend in one week, BYOL.

$30k Service Fee House Product

1. This is what we advertise the cost for after the event.
2. Cost of $70k for a 1000 sf house that you can build with a friend in one week, BYOL.

Full Service Event

1. Data: nationwide materials and contractors supply - markets this to all contractors.
2. $100k for a house you build in one weekend. Foundation included. $25k in materials.
3. Panel builds economics - 24