Tell to Win

https://www.amazon.com/Tell-Win-Connect-Persuade-Triumph-ebook/dp/B003F3PK9K/

Notes

• it’s more important to be interested in their audience than to appear interesting. Why? Because what they learn about their audience will determine how they tell their story.
• Whether you’re a CEO, salesperson, volunteer organizer, or small business owner, your listeners will never fully connect to you, buy into your proposition, or join your parade unless they can trust you. And only if they respect your motives and empathize with you as a fellow human being will they feel that trust. To tell a compelling story, then, you need to be authentic in your passion for your goal, and that passion needs to be congruent with your experience and commitment
• I don’t do companies that don’t have a story,” she told me, “because if they don’t have a story, they don’t have a business.”
• The story has to have a purpose, it has to be relevant, and it has to have a conclusion
• Be active in your own rescue; confront the stories that others are telling about you.
• Leverage the backstory that rules your listener; it can be a powerful ally.
• Own your backstory so it doesn’t sabotage you when Yorkshire
• Those who do not have power over the story that dominates their lives, the power to retell it, rethink it, deconstruct it, joke about it, and change it as times change, truly are powerless, because they can not think new thoughts.
• The story was about fulfilling need. “Their need, not mine.”
• on back stories - What makes a person extraordinary,” he said, “is that he or she finds a way to tell a new story.
• Stories make facts and figures memorable, resonant, and actionable
• The marketplace wants stories, so give them what they want
• connections are the cargo hidden inside purposeful narratives
• challenge, struggle, and resolution.
• narrative emerges from violations to expectations.
• The Trojan Horse was a delivery vehicle in disguise. So, too, are purposeful stories.
• His telling to win profoundly and clearly taught me that nothing grabs our attention faster than the need to know what happens next?
• Stories are accessible, Chris pointed out, because they’re concrete, active, visual—in other words, easily digestible
• so if human beings are wired this way, then to be effective you have to narrate the facts and figures!
• mirror neurons.
• Deepak is a practitioner of narrative medicine.