Lynda.com for Open Source Learning: Difference between revisions
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OSE content is watermarked. Others are able to use content, but with OSE branding unless they pay a fee to remove OSE branding. | OSE content is watermarked. Others are able to use content, but with OSE branding unless they pay a fee to remove OSE branding. | ||
=Lynda.com Model= | |||
From http://www.forbes.com/sites/meghancasserly/2013/07/24/lynda-weinman-online-education-human-capital/: | |||
"But online video required more content than Weinman could create. So she turned to top talent in photography, coding and, increasingly, office applications–dangling attractive incentives for racking up views. People like Julieanne Kost, a 20-year Adobe veteran who teaches Photoshop essentials. “You can be a leading expert in something and still have no idea how to explain it,” Weinman says. “Being a good teacher on-camera is paramount.” Staffers scour publisher lists and conference programs for prospects, then administer screen tests. Once confirmed, they are flown to Lynda.com’s studios for filming, where in-house production techs synthesize courses like a five-hour tutorial on Excel 2013 into roughly 100 digestible three-minute lessons." | |||
Revision as of 21:35, 28 February 2015
Lynda.com is the most successful education materials site, with revenue of $100M. OSE is interested in doing an open source materials version.
Challenges of Lynda.com
- Keeping content updated is a challenge - [1]
OSE Version
- Because platform is open source and source files are included - continuing updates can be made.
Proposed Governance Model
Everyone has free access to materials.
Free version includes the OSE brand.
Design for Incorruptability: contributions are VOLUNTARY and in the Gift Economy! Contribution mechanism is purpose-driven.
Open source contributors have free access to all materials based on a gift economy model. So do contributors to Open Source Ecology - OSE contributions are measured via commits to a repository.
Subscribers pay for content. Issue: must resolve access issue by motivating open culture via
Contributors get 90% of all revenue generated from their video. Lean Foundation keeps 10% for operations: funding developers, etc.
This contributes to the OSE Campus education.
Value-added can be in the form of Distillation: shortening and improving rapid-learning qualities of videos for faster learners.
This is intended to be the new education system of the world.
Entire repository is OSE-branded for the common future heritage.
OSE content is watermarked. Others are able to use content, but with OSE branding unless they pay a fee to remove OSE branding.
Lynda.com Model
From http://www.forbes.com/sites/meghancasserly/2013/07/24/lynda-weinman-online-education-human-capital/:
"But online video required more content than Weinman could create. So she turned to top talent in photography, coding and, increasingly, office applications–dangling attractive incentives for racking up views. People like Julieanne Kost, a 20-year Adobe veteran who teaches Photoshop essentials. “You can be a leading expert in something and still have no idea how to explain it,” Weinman says. “Being a good teacher on-camera is paramount.” Staffers scour publisher lists and conference programs for prospects, then administer screen tests. Once confirmed, they are flown to Lynda.com’s studios for filming, where in-house production techs synthesize courses like a five-hour tutorial on Excel 2013 into roughly 100 digestible three-minute lessons."