Tell to Win

https://www.amazon.com/Tell-Win-Connect-Persuade-Triumph-ebook/dp/B003F3PK9K/

Notes

• Stories make facts and figures memorable, resonant, and actionable
• The marketplace wants stories, so give them what they want
• connections are the cargo hidden inside purposeful narratives
• challenge, struggle, and resolution.
• narrative emerges from violations to expectations.
• The Trojan Horse was a delivery vehicle in disguise. So, too, are purposeful stories.
• His telling to win profoundly and clearly taught me that nothing grabs our attention faster than the need to know what happens next?
• Stories are accessible, Chris pointed out, because they’re concrete, active, visual—in other words, easily digestible
• so if human beings are wired this way, then to be effective you have to narrate the facts and figures!
• mirror neurons.
• Deepak is a practitioner of narrative medicine.