Publicity Resources: Difference between revisions
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come for a 5 day build of the microhouse. | come for a 5 day build of the microhouse. | ||
*'''Standard for ED: 50 percent PR and face, 50 percent R&D.''' | *'''Standard for ED: 50 percent PR and face, 50 percent R&D.''' | ||
==Emily Notes== | |||
*Media, publicity, marketing plan. Facebook Budget. Media Manager job description. | |||
*Press Release - still needed. | |||
*Technical Director - Power Cube Tom - they hold the parts and build process. | |||
=Links= | =Links= | ||
Revision as of 15:37, 24 July 2014
Core
- Global Swadeshi - Vinay
- Blog
- Global Villages
- OSE Canary Islands, Italy, Serbia
- Open Manufacturing google group
- Factor e Farm google group
- Franz
- Josef Coates
- Ronny
- OSE MidMO
- Mike Koch
- Smari
- Mariusz
- Alex Rollin
- Sam Rose
- Open Mind Foundation
Subsidiary
- Dave Pollard
- Jeff Vail
Other Strategies
- Ecovillages
- Green building
- Organic farmers
- Farmshow
- Mother Earth
Microhouse
Press Release
- We are working with Vision Launch, Marc Zorn, on press releases. Sample:
Here is a template for a press release:
http://www.publicityinsider.com/release.asp
Press Angle for the MicroHouse
- Open Plans, Open Source Equipment - built from dirt
- Code compliant, and built at about 1/3 the cost of conventional housing
- Owner-builder involvement, and built using Extreme Production methods.
Strategy for Workshop Publicity
- Press release via Visionlaunch and Marc Zorn - great asset.
- Must have a hook
- Must be 4-6 weeks out
- Direct discussion with interested stakeholders: lifesyle, open source individuals in sustainability networks.
- Job announcement - publicity manager, construction manager
- Facebook campaign
- Needs to be 4-6 weeks out from the event.
- Develop relationships with Influencers
- Personal relationships with people
- Now we are in a state of evolution - Press Release shows it's a new brief on who I am
- Running water, electricity, and publicity - essential utilities
- Needs to be paid and serious
- Needs to be consistent and focused on it
- Regular communications
- Advisor for a Communications Person
- Announcement is 22.7k - so then do a call to action.
- Calling all hands - to build MicroHouse 3 - come away with MicroHouse blueprints and knowhow of how to build a whole house.
come for a 5 day build of the microhouse.
- Standard for ED: 50 percent PR and face, 50 percent R&D.
Emily Notes
- Media, publicity, marketing plan. Facebook Budget. Media Manager job description.
- Press Release - still needed.
- Technical Director - Power Cube Tom - they hold the parts and build process.
Links
- Master Publicity Spreadsheet - [1]
- MicroHouse 3 Publicity resources - [2]
- MicroHouse 3 Participants - MicroHouse 3 Workshop