Publicity Resources: Difference between revisions

From Open Source Ecology
Jump to navigation Jump to search
No edit summary
Line 1: Line 1:
<html><iframe src="https://docs.google.com/a/opensourceecology.org/forms/d/1sf0JSLMXMHBllYqwK6Qw9F8BHtc0oUywvOgXjEtnhZw/viewform?embedded=true" width="760" height="500" frameborder="0" marginheight="0" marginwidth="0">Loading...</iframe></html>
<html><iframe src="https://docs.google.com/a/opensourceecology.org/forms/d/1sf0JSLMXMHBllYqwK6Qw9F8BHtc0oUywvOgXjEtnhZw/viewform?embedded=true" width="760" height="500" frameborder="0" marginheight="0" marginwidth="0">Loading...</iframe></html>


[https://docs.google.com/a/opensourceecology.org/forms/d/1sf0JSLMXMHBllYqwK6Qw9F8BHtc0oUywvOgXjEtnhZw/edit Edit]
[https://docs.google.com/a/opensourceecology.org/forms/d/1sf0JSLMXMHBllYqwK6Qw9F8BHtc0oUywvOgXjEtnhZw/edit Edit [https://docs.google.com/a/opensourceecology.org/spreadsheets/d/1VbDm-VN9Y5mw9pk9oDpdWF-bbFHNZAC0KLwblZ5qBEw/edit#gid=235765929 Results]
 
 
 
[https://docs.google.com/a/opensourceecology.org/spreadsheets/d/1VbDm-VN9Y5mw9pk9oDpdWF-bbFHNZAC0KLwblZ5qBEw/edit#gid=235765929 Results]
 


= Core =
= Core =

Revision as of 18:36, 12 June 2015

Edit [https://docs.google.com/a/opensourceecology.org/spreadsheets/d/1VbDm-VN9Y5mw9pk9oDpdWF-bbFHNZAC0KLwblZ5qBEw/edit#gid=235765929 Results

Core

  • Global Swadeshi - Vinay
  • Blog
  • Global Villages
  • OSE Canary Islands, Italy, Serbia
  • Open Manufacturing google group
  • Factor e Farm google group
  • Franz
  • Josef Coates
  • Ronny
  • OSE MidMO
  • Mike Koch
  • Smari
  • Mariusz
  • Alex Rollin
  • Sam Rose
  • Open Mind Foundation

Subsidiary

  • Dave Pollard
  • Jeff Vail

Other Strategies

  • Ecovillages
  • Green building
  • Organic farmers
  • Farmshow
  • Mother Earth

Microhouse

Press Release

  • We are working with Vision Launch, Marc Zorn, on press releases. Sample:

http://finance.boston.com/boston/news/read/26566331/Vision_Launch_Seeks_to_Improve_the_Existing_Crowdfunding_Model_by_Integrating_Useful_Services_on_Its_New_Platform

Here is a template for a press release:

http://www.publicityinsider.com/release.asp

Press Angle for the MicroHouse

  • Open Plans, Open Source Equipment - built from dirt
  • Code compliant, and built at about 1/3 the cost of conventional housing
  • Owner-builder involvement, and built using Extreme Production methods.

Strategy for Workshop Publicity

  • Must have a hook
  • Must be 4-6 weeks out
  • Direct discussion with interested stakeholders: lifesyle, open source individuals in sustainability networks.
  • Job announcement - publicity manager, construction manager
  • Facebook campaign
  • Needs to be 4-6 weeks out from the event.
  • Develop relationships with Influencers
  • Personal relationships with people
  • Now we are in a state of evolution - Press Release shows it's a new brief on who I am
  • Running water, electricity, and publicity - essential utilities
  • Needs to be paid and serious
  • Needs to be consistent and focused on it
  • Regular communications
  • Advisor for a Communications Person

Facebook

  • Announcement is 22.7k - so then do a call to action.
  • Calling all hands - to build MicroHouse 3 - come away with MicroHouse blueprints and knowhow of how to build a whole house.

come for a 5 day build of the microhouse.

  • Standard for ED: 50 percent PR and face, 50 percent R&D.

Emily Notes

  • Media, publicity, marketing plan. Facebook Budget. Media Manager job description.
  • Press Release - still needed.
  • Technical Director - Power Cube Tom - they hold the parts and build process.
  • Connect Emily to Marc Zorn
  • Work with Clair - on Press Release
  • Time to get regular...on marketing and communications.

Links

Retrieved from "https://wiki.opensourceecology.org/index.php?title=Publicity_Resources&oldid=129698"