Seed Home 2 Marketing Strategy: Difference between revisions
(Created page with "=General Inspiration= In OSE's work, we are selling hope and inspiration, and producing meaning. This means that our message is Collaborative Design as in the OSE Vision") |
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In OSE's work, we are selling hope and inspiration, and producing meaning. | In OSE's work, we are selling hope and inspiration, and producing meaning. | ||
This means that our message is Collaborative Design as in the [[OSE Vision]] | This means that our message is Collaborative Design as in the [[OSE Vision]] - that we are creating a new world together. | ||
This eliminates the liability that a company puts itself under: we are not providing raw product, we are facilitating the creation of a product. This puts the collaborators in the driver's seat. They get a chance to create with a community of people who are called out to create. There is no superhero (OSE) doing the work - OSE only provides the framework. That is plenty of value created by OSE - but OSE understands that the actual product must be the due diligence of many people. The tasks to be done are mostly a bunch of proven ideas. There is some innovation - on efficient workflow, inspection schedule, DIY-stash-your-panels model of incremental housing. | |||
Revision as of 15:27, 21 August 2020
General Inspiration
In OSE's work, we are selling hope and inspiration, and producing meaning.
This means that our message is Collaborative Design as in the OSE Vision - that we are creating a new world together.
This eliminates the liability that a company puts itself under: we are not providing raw product, we are facilitating the creation of a product. This puts the collaborators in the driver's seat. They get a chance to create with a community of people who are called out to create. There is no superhero (OSE) doing the work - OSE only provides the framework. That is plenty of value created by OSE - but OSE understands that the actual product must be the due diligence of many people. The tasks to be done are mostly a bunch of proven ideas. There is some innovation - on efficient workflow, inspection schedule, DIY-stash-your-panels model of incremental housing.