Tell to Win: Difference between revisions
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*The story was about fulfilling need. “Their need, not mine.” | |||
*on back stories - What makes a person extraordinary,” he said, “is that he or she finds a way to tell a new story. | *on back stories - What makes a person extraordinary,” he said, “is that he or she finds a way to tell a new story. | ||
*Stories make facts and figures memorable, resonant, and actionable | *Stories make facts and figures memorable, resonant, and actionable | ||
Revision as of 05:04, 11 February 2026
https://www.amazon.com/Tell-Win-Connect-Persuade-Triumph-ebook/dp/B003F3PK9K/
Notes
- The story was about fulfilling need. “Their need, not mine.”
- on back stories - What makes a person extraordinary,” he said, “is that he or she finds a way to tell a new story.
- Stories make facts and figures memorable, resonant, and actionable
- The marketplace wants stories, so give them what they want
- connections are the cargo hidden inside purposeful narratives
- challenge, struggle, and resolution.
- narrative emerges from violations to expectations.
- The Trojan Horse was a delivery vehicle in disguise. So, too, are purposeful stories.
- His telling to win profoundly and clearly taught me that nothing grabs our attention faster than the need to know what happens next?
- Stories are accessible, Chris pointed out, because they’re concrete, active, visual—in other words, easily digestible
- so if human beings are wired this way, then to be effective you have to narrate the facts and figures!
- mirror neurons.
- Deepak is a practitioner of narrative medicine.