Core message: Difference between revisions
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{{HdrMarketing}} | |||
A 'core' message is a condensed message that helps explain what your goals are in an easy to remember phrase. | A 'core' message is a condensed message that helps explain what your goals are in an easy to remember phrase. | ||
=Possible core messages= | = Possible core messages = | ||
==About OSE in general== | == About OSE in general == | ||
*"Creating tools for building modern off-grid resilient communities that can be reproduced by anyone at low cost." | * "Creating tools for building modern off-grid resilient communities that can be reproduced by anyone at low cost." | ||
*"Building the world's first replicable, open source, modern off-grid global village - to transcend survival and evolve to freedom." | * "Building the world's first replicable, open source, modern off-grid global village - to transcend survival and evolve to freedom." | ||
*"Our aim is the full integration of flexible small-scale manufacturing with sustainable agriculture." | * "Our aim is the full integration of flexible small-scale manufacturing with sustainable agriculture." | ||
*"Evolve to freedom" | * [[Evolve to freedom|"Evolve to freedom"]] | ||
* [[Inventing a New Civilization on a Shoestring Budget|"Inventing a new civilization on a shoestring budget"]] | |||
==About the GVCS== | == About the GVCS == | ||
*"Just tools for living" | * "Just tools for living" | ||
== Some notes on core messages in general == | |||
* To be effective, a core message must be short, simple and clear. | |||
** Messages are shortened by leaving something out; there's no other way to do it. | |||
** To say that one thing is "core" is to imply that other things are "not core". | |||
* To be effective, a core message must be consistent. | |||
** Inconsistency (using different core messages in different parts of the web site, for example) communicates indecisiveness. | |||
== See also: == | |||
[[Category:Marketing]] | [[Category:Marketing]] | ||
Revision as of 02:22, 28 July 2009
A 'core' message is a condensed message that helps explain what your goals are in an easy to remember phrase.
Possible core messages
About OSE in general
- "Creating tools for building modern off-grid resilient communities that can be reproduced by anyone at low cost."
- "Building the world's first replicable, open source, modern off-grid global village - to transcend survival and evolve to freedom."
- "Our aim is the full integration of flexible small-scale manufacturing with sustainable agriculture."
- "Evolve to freedom"
- "Inventing a new civilization on a shoestring budget"
About the GVCS
- "Just tools for living"
Some notes on core messages in general
- To be effective, a core message must be short, simple and clear.
- Messages are shortened by leaving something out; there's no other way to do it.
- To say that one thing is "core" is to imply that other things are "not core".
- To be effective, a core message must be consistent.
- Inconsistency (using different core messages in different parts of the web site, for example) communicates indecisiveness.