OSE Incentive Challenge Discussion

Thu Apr 4, 2019

Emily feedback:

Hi Marcin & Steve,

I think what you have in mind is quite interesting. Let's see if I understand this - though I know you are at the beginning of developing the model.

1. You announce an incentivized design contest for a 3D printed Cordless FREEDOM POWER DRILL. One or two drill designs are selected to be winners.
2. They're rewarded with cash prize as contest winners and/or small % of distribution sales. (do they submit prototype manufactured drill too?)
3. OSE QC's the winner(s.) If it passes muster and meets UL standards the design goes to 2 places:
   1. up to the OSE's Freedom to Build Cloud.
   2. the manufactured drill makes its way onto a distributor's shelf space in a limited geographic region with a Lowes type outfit where OSE distribution deal has been struck.
   3. There will be a split % of sales between OSE and each Manufacturer.

Questions:

1. Does the local manufacture deliver directly. Or will you be involved in the local fulfillment?
2. Will they have an OSE QC process to implement?
3. Will you supply sustainable packaging, marketing and story?

Flashes:

1. Blockchain is being used to track supply chain - this model would be an ideal candidate and make tracking and transparency really easy
2. The Drill Name should have designers' name. Netzley's FREEDOM POWER DRILL - and of course there's a picture of Steve Netzley holding his drill.

Lot's of room for Branded Content Stories.

I'm attaching a One Sheet of OSE Brand Architecture that I dug up AND a work-in-progress character brief from long before that.

Take a look at both - you might find language or a combination of words that will work.

I'm a fan of simple. Relatable simple expressions of a vision, a promise and a value. Simple is the door that invites you to see clearly the goal.

What's not simple is the end of global sovereignties - disaggregation, demonetization, democratization of knowledge + net nations - this will continue to escalate. It is going to get even more messy, power will not let go easily, but in the end each of us will be our own planets spinning on our own axes connecting up with others if there is a shared value to do so. It sounds far fetched but Puerto Ricans probably understands this all to well. So I think Build Yourself speaks to the inevitable climate induced migration and/or rebuilding. Disasters push Caterpillar's stock up - but old infrastructure and distribution won't be able to keep up. Open Source on demand local manufacturing will become de rigueur.

Thanks for including me!