Nnn

• What is the problem?
• Ex peoples' fear to give credit card.
• Overcome by websites being 'safe'
• 2 audiences - one is buy stuff
• One is for people to start business
• One thing - think through the audience - responsive to needs of people using.
• Second: classroom. Both a training and a market for you to monetize. Create a market for it.
• IF i come to sell product, yes.
• What is the reason why Ladyada is so successful. Greed?
• They become a rockstar and then don't need to collaborate.
• If you see a behavior, analyze the incentive.
• What is the underlying incentive for Ladyado to not collaborate?
• 24 hour collaboration hackathon.
• Is it ego-bases, so people need recognition?
• Problem we're solving for is ego. 1 possible block
• I think the problem we're solving for is quality of the product.
• Incentive - all or nothing.
• 3rd - failure. Scared to fail. It's not ego, but low self-esteem, not great self-awareness.
• Do they care about the quality of that product?
• Is moving the product forward a driver?
• Find out if I can get the insights.
• Steve changed some practices by talking.
• Game Changing - does that product become game-changing for their products? It must unlock certain potential.
• If I'm an advocate - it improves all other products.
• What is the problem we're solving for.
• I did not know I had a problem. Point out that they don't.
• Call em out.
• Get them to articulate their unawareness of uncollaboration.
• Once we know from 3-4 rock stars - why they don't collaborate.