Extreme Enterprise Log

Previous Design Concept

1. People pay. Q: How do you measure buy-in PRIOR to the event?. This is a second part of having people show up.
2. We are testing why aren't people showing up. (as opposed to 'how do we get people to show up. We have a strong and almost 100% conviction that Enterprise (ability to obtain a valuable product to fulfill self-interest, whether a usufruct product or an enterprise for making a living)

Product Strategy

Summary: 2000 participants get 2000 houses, with $20M revenue to OSE. Build a house to change the world

1. $10k per seat to participate in XE Event. But, rigorous skill-set requirements exist. ($30k per house for after the event). Preorders ONLY FOR PARTICIPANTS?
   1. Product proper: $50k package total, BYOL. $1k to non-refundable at-risk investment to participate. Total $10k. We need to convince people that it's possible, based on existing documentation and experience. Produce worst-case scenario. Basic Ergonomics per 250 SF - 16 wall, 16 roof and floor modules. 32 modules. 32 weekends, of 2 hours with 1 person. Includes pile driver attachment for Bobcat, or can be done manually with 2 people. Thus, 6 hour weekends for 3 panels per weekend, for 750 sf, plus a patio ready for next addition. 750-1000 is the sweet spot without a heroic effort.
   2. 2000 houses produced. 1000 in one year (first batch of 100 entrepreneurs, with 10 houses each guaranteed). New OSE Chapters - 100 entrepreneurs, 10 houses each - by Year 2. Note: this does not leave room for outside house builds.
   3. $20M revenue funds 20 OSE facilities USA wide, for continued R&D.
   4. 3 Tracks: Participants, Entrepreneurs, OSE Chapters. Participants - SME stakeholders in house.
2. House build in Summer of Extreme Design Build 2021 - with 100 onsite participants (enterprise trainees) with OSE infrastructure upgrades (RV park, outdoor kitchen/bath, camp) - to handle 200 participants.
3. Concurrent Collaborative Design Challenge deployed at time of the event - large printer. But this is an extra, not an essential.
4. Concurrent challenge to do the High T printer - Crowd Supply.
5. Need $250-500k for seed money to organize event.
6. $100-200 for the Book.
7. Proof-of-concept 256 sf prototype prior to campaign! Get a few people, video it.
8. Do the HeroX, Crowd Supply, and Kickstarter at the same time. Free copy of e-book to all people who made OBI kickstarter possible.
9. HeroX does the large printer. We do another XE event for the printer build - not part of the HeroX. HeroX is just a reward, but also primarily for publicity sake.
10. Crowd Supply - real development - to generate initial interest in XE, as this will be the foundation for the Large Printer for house panels.
11. Kickstarter - essentially distribution and funding for the Open Building Institute Take 2, where we also say that we are discovering a way to get beyond the Heroic Effort by leveraging the crowds.

Product Scope

1. OSE ships ALL parts - saves a month of sourcing time for client. OSE resolves admissible parts list.
2. OSE hires out the foundation build or does the foundation build itself.
3. OSE provides Continuous Development Commitment - OSE commits to making everything the Last X You Will Ever Have to Buy guarantee by investing in OSE Microfactories for service, and providing production machines to make replacement parts, including motors and gears!!!!
4. Client makes 3 panels each weekend for 32 weeks by themselves in 6 hours of time, or correspondingly less with friends.
5. Client builds out the Utility Module, Kitchen Module, and Bathroom Module in 4 weeks each, for a total of 44 weeks so far. This is generous timing - we built the utility module in 1
6. Client spends one week (40) with a friend to build the whole house.

$10k Service Fee House Product

1. Cost of $50k for a 1000 sf house that you can build with a friend in one week, BYOL.

$30k Service Fee House Product

1. Cost of $70k for a 1000 sf house that you can build with a friend in one week, BYOL.

Full Service Event

1. Data: nationwide materials and contractors supply - markets this to all contractors.
2. $100k for a house you build in one weekend. Foundation included. $25k in materials.
3. Panel builds economics - 24