Seed Home 2 Marketing Strategy

General Inspiration

In OSE's work, we are selling hope and inspiration, and producing meaning.

This means that our message is Collaborative Design as in the OSE Vision - that we are creating a new world together.

This eliminates the liability that a company puts itself under: we are not providing raw product, we are facilitating the creation of a product. This puts the collaborators in the driver's seat. They get a chance to create with a community of people who are called out to create. There is no superhero (OSE) doing the work - OSE only provides the framework. That is plenty of value created by OSE - but OSE understands that the actual product must be the due diligence of many people. The tasks to be done are mostly a bunch of proven ideas. There is some innovation - on efficient workflow, inspection schedule, DIY-stash-your-panels model of incremental housing.