Semantic Differential
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Surveys or questionnaires using the semantic differential question is the most reliable way to get information on people’s emotional attitude towards a topic of interest. [1]
Measurement of subjective attitude by using polar opposites - Wikipedia - [2]
It works because of its simplicity - it is straightforward. [3]
It works better than Likert Scale because it works with polar opposites. [4]
Vs Likert
In short, the key difference between the two scales is that semantic differential scales measure attitudes towards an object using a set of bipolar adjectives, while the Likert scales measure the degree of agreement or disagreement with a statement or question.