Notes

challenge, struggle, and resolution.
narrative emerges from violations to expectations.
The Trojan Horse was a delivery vehicle in disguise. So, too, are purposeful stories.
His telling to win profoundly and clearly taught me that nothing grabs our attention faster than the need to know what happens next?
Stories are accessible, Chris pointed out, because they’re concrete, active, visual—in other words, easily digestible
so if human beings are wired this way, then to be effective you have to narrate the facts and figures!
mirror neurons.

Tell to Win