The Behavior Ops Manual

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Notes

• In this text, we will define influence as communication or behavior performed

by one person that causes another person to think or take actions they would not have otherwise taken. When we use influence, we leverage a person's neurology and psychology simultaneously to create electrical and chemical reactions. The measure of how effective that influence is comes down to a person's ability to direct and choreograph the movement of that electricity, and the symphony of those brain chemicals.

• Almost all success can be traced back to someone's ability to understand,

read, interpret, and direct human behavior.

• Get brilliant on the basics while others seek 'skill placebos'. “Basics” are the small set of high-frequency, high-leverage competencies that compound across every domain. “Skill placebos” are low-frequency, high-novelty skills that feel advanced but rarely move real outcomes. The Basics of behavior operations.
• Those who shape outcomes are those who can understand and guide human behavior while simultaneously controlling or building the material systems that behavior acts upon.
• LOL - part of printed copy has If Found, Please Return To - Reward if Found ________.