Trademark
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In the open source world, a trademark is useful in protecting an entity's identity from being co-opted or misused by individuals or groups other than the founding group.
Open Source Ecology has a pending trademark application on its name.
Document of Trademark Standing from the US Patent and Trademark Office: http://tess2.uspto.gov/bin/showfield?f=doc&state=4806:7o1jrq.2.1