Publicity Resources
Core
- Global Swadeshi - Vinay
- Blog
- Global Villages
- OSE Canary Islands, Italy, Serbia
- Open Manufacturing google group
- Factor e Farm google group
- Franz
- Josef Coates
- Ronny
- OSE MidMO
- Mike Koch
- Smari
- Mariusz
- Alex Rollin
- Sam Rose
- Open Mind Foundation
Subsidiary
- Dave Pollard
- Jeff Vail
Other Strategies
- Ecovillages
- Green building
- Organic farmers
- Farmshow
- Mother Earth
Microhouse
Press Release
- We are working with Vision Launch, Marc Zorn, on press releases. Sample:
Here is a template for a press release:
http://www.publicityinsider.com/release.asp
Press Angle for the MicroHouse
- Open Plans, Open Source Equipment - built from dirt
- Code compliant, and built at about 1/3 the cost of conventional housing
- Owner-builder involvement, and built using Extreme Production methods.
Strategy for Workshop Publicity
- Press release via Visionlaunch and Marc Zorn - great asset.
- Must have a hook
- Must be 4-6 weeks out
- Direct discussion with interested stakeholders: lifesyle, open source individuals in sustainability networks.
- Job announcement - publicity manager, construction manager
- Facebook campaign
- Needs to be 4-6 weeks out from the event.
- Develop relationships with Influencers
- Personal relationships with people
- Now we are in a state of evolution - Press Release shows it's a new brief on who I am
- Running water, electricity, and publicity - essential utilities
- Needs to be paid and serious
- Needs to be consistent and focused on it
- Regular communications
- Advisor for a Communications Person
- Announcement is 22.7k - so then do a call to action.
- Calling all hands - to build MicroHouse 3 - come away with MicroHouse blueprints and knowhow of how to build a whole house.
come for a 5 day build of the microhouse.
- Standard for ED: 50 percent PR and face, 50 percent R&D.
Emily Notes
- Media, publicity, marketing plan. Facebook Budget. Media Manager job description.
- Press Release - still needed.
- Technical Director - Power Cube Tom - they hold the parts and build process.
- Connect Emily to Marc Zorn
- Work with Clair - on Press Release
- Time to get regular...on marketing and communications.
Links
- Publicity Plan
- OSE_Publicity_Research_Form
- Master Publicity Spreadsheet - [1]
- MicroHouse 3 Publicity resources - [2]
- MicroHouse 3 Participants - MicroHouse 3 Workshop
Landscape Architecture Programs
https://www.facebook.com/LandscapeArchitectsPage
https://www.facebook.com/LandscapeDesignerss?fref=ts
https://www.facebook.com/groups/241235979349318/
https://www.facebook.com/groups/503781416364850/
https://www.facebook.com/groups/646050375412121/
https://www.facebook.com/groups/431069290315278/
https://www.facebook.com/groups/earthworksdesign/
https://www.facebook.com/MyEarthwork
https://www.facebook.com/groups/PermacultureASP/
https://www.facebook.com/groups/eastbaypermaculture/
https://www.facebook.com/PRIColdClimate
https://www.facebook.com/groups/napermacultureconvergence/
https://www.facebook.com/groups/permavoices/
https://www.facebook.com/sdpermaculture?fref=ts
https://www.facebook.com/groups/mygis/
https://www.facebook.com/groups/415121635305758/
https://www.facebook.com/pages/Drones/683457958405316?fref=ts
https://www.facebook.com/groups/thesurveyingandmappingpermacultureguild/
https://www.facebook.com/profile.php?id=100003076969519&fref=ts
Forums:
http://www.permies.com/permaculture-forums
http://forums.permaculture.org.au/
http://permaculturenews.org/forums/
http://thesurvivalpodcast.com/tsp-forum
https://groups.google.com/forum/#!forum/sustainableaged_org
Listservs…join by emailng to:
landscapedesignersgroup-subscribe@yahoogroups.com
northeasternpermaculture@lists.riseup.net
UMN sustainable ag marketing listserv:
compose an email to listserv@lists.umn.edu as follows: leave the Subject line blank start the text on the 1st line: SUBSCRIBE SUSTAGMARKET Your Name
GROWERSKC@LISTSERV.KSU.EDU
permaculture@listserv.oit.unc.edu (post articles to this address)
ccpg@rain.seattleantioch.edu (post articles to this address)
permaculture@envirolink.org (post articles to this address)
Big Green. A spinoff from the original greenbuilding list, aimed specifically at large scale projects.To subscribe, send email to requests@forum.oikos.com with the words subscribe biggreen in the BODY of the message.