3D Printer Revenue Model
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OSE builds 3D printers and tractors in one day, and 1400 square foot houses in 5 days - via its Extreme Manufacturing build events:
The revenue model involves charging people for a build experience, and people can take the product home with them.
For example, 12 people can sign up for a 3D printer workshop. Materials for the 3D printer cost $500. We charge $800 for the build experience - where people take their 3D printer home with them.
Case Scenario
- Workshop with 12 builds of the 3D printer
- People register at $300 above the Bill of Materials cost of the 3D printer ($500)
- OSE generates $3600 of revenue in a single workshop (12*$300)
2 Revenue Streams
- The 3D printer can be build in the Extreme Manufacturing (XM) workshop scenario above - or we can sell kits
- OSE supports buyers with remote build guidance as needed.
- People who buy a kit prepare the main components (frame, 5 axes, heat bed, controller, and extruder
- We then support the people for about 2 hours that are needed to assemble the entire machine to first printing
- Both the Kits and the Extreme Manufacturing build cost the same.
- Advantage of kit is that people don't have to travel to a workshop
Operational
- OSE will test targeted FB ads to market the 3D printer
- We have an interest form to capture interest in our workshops - [1]
- Fulfillment happens in house, with 1-4 hours of preperation per kit, depending on who is doing it
- Distributed operation - OSE staff works as a distributed team
Growth Strategy
- OSE started its OSE Immersion Program in 2018, and now hired 2 full time staff as OSE Fellows.
- OSE intends to hire 2 more people every 6 months
- Production goal for OSE Fellows is 20 3D printers per month (kits + XM workshops)