Incentive Challenge Brief

• Audience - Collaborators to create the next economy. Even if they don't see that, evolve them to see it so we can evolve to freedom
• USP - build your world, not consume
• Be part ofso a movement - creating open enterprise as the most effective and just way to create the economy
• Do this

• Product Message: YOU can build your world

Terms

• USP, CTA
• Devising the Creative Strategy - [1]