Insights About Human Nature
		
		
		
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- Paying close attention to public opinion allows a demagogue to amplify hidden needs from constituents; people engage in moral decoupling, which is a ponerological phenomenon. [1]
 - Permission Structure - “permission structure,” a mental construct that makes it easier for someone to do something unfamiliar. [2]
 - virtually all human decisions are shaped by emotion - ibid.
 
Books
- Negotiation Genius
 - Not Born Yesterday on credulousness
 - The 7 Rules of Power, Jeffrey Pfeffer. 'Power Play' (HBR July 2010) to get a good overview on this topic. Such as, having power is good for your health. [3]