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Instructions for how to set up and manage a HeroX campaign.
Power lies in the ability to crowd fund an incentive prize
Power lies in spawning an incentivized crowd
For OSE case, we can leverage ideas and community for design work
Focus of challenge is both on product and on its marketing, such as a website template for marketing the product
It is critical to get the scope just right.
Campaign goes until a cutoff. If a winner is not produced, then campaign is extended and extra marketing is done. If a winner is not produced upon extension (3 months), then campaign is amended and money rolls to amended or new project along the same lines of distributive enterprise development

HeroX Instructions