Marketing Meeting Wed Sep 12, 2018
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- Model: $250 per person
- Clarity: we provide experience and education, not products. We also include manufacturing in terms of building community and
- Connection is larger mission of OSE
- Cheaper build is not relevant to Alex. Beccause bigger part is community
- $800 entry point is too high for printer
- Dixon - reuse kits. Cheaper build is not relevant.
- Ferdie - if cheap, get china stuff
- Dixon, Ferdie - ecology is the deal. Focus should be suite of machines. Promoting the modularity.
- Ferdie- good prints + modularity
- Sharpen focus on what is transformational - thin line between critical path - vs interchange or transformation that happens in a person.
- Alex. 3 transfo points - (1) We can own the means of production. This was something that was not within my reach. (2) It's not rocket science to be an engineer. Being an engineer is accessible. (3) I don't have to do it alone.
- To Alex, (1) above is unique to OSE. That it's part of GVCS is unique. Ethical higher ground is not present. OSE's mission point for Alex is: building tools that people can build their world.
- Fab Academy is a programming boot camp for open hardware. Fab Academy focuses on individual. OSE focuses on the community.
- Fab Academy you work alone. OSE is collaborative development. For example - the FreeCAD exemplifies the access - the more the better.
- If you build it you own it. You know how to fix it. If you build this you can build something else.
- Fab academy is a competitor.
- Unique value - all CAD is available. To Ferdie, not to Alex.
- Cordless drills or scissors are not relevant. But build all the tools to make a mover's supply. So reframe around community enterprises.
- We still do cordless drill - but we package it around community enterprise or function.
- People gotta see stuff happening
- Transformation economy -
- Sara 2 tensions - $800 price point. For someone like me. Don't want to undersell. People would pay money. (2) Stress of not taking a working 3D printer home.
- Transformation economy.
- No question on value of OSE. The question is how do you get it to grow the fastest. We have to build the set. We have to prove that it does what it promises. Design Jam speaks to
- Dixon has future of distinct reality. But it's not convincing to say that we can - we need to show. Dixon had 200 serious conversations in the last year. At the end, it's show me the product.
- Strategy worth pursuing: not OSE spec that works today.
- Tech startups - people who work in software that want to get into hardware. These are people who can help us.
- Narrowing down - startups that work with hardware or mechanical engineering - but focus not on their engineers
- Corporate sponsorship - not now but a month from now
- Google X - donor - followup? Have a SPIN conversation now, but do it later. Alex says minimum 3 months selling process or 6 month.
- Alex - if we do community builds - ie donated to library or such - we keep that. With 12 people, $2k per event.
- Test it - we proved that people will build a 3D printer -
- Experience with product vs. experience without product - latter may not sell. First sells.
- Alex: Building a 3D Printer for a reason is important. Who you market to. We market to remove constraints of time. We want communities to get an entire RepLab.
- In Chicago - Precious Blood Ministry of Reconciliation - radical hospitality. No violence zone. https://pbmr.org/ministries/
- Plan for selling extra kits. $250 per person. Option to take home a printer. Offer a kit. Also a ready-built one. Main question: how many people per printer. 6 per printer = $500 printer and $1000 for us.
- Actionable item: Put out flyer for Saturday. Kauffman Foundation Conference Center.