3D Printer Marketing Protocol
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Introduction
Marketing revolves around understanding the market and cultivating lists of potential customers by answering questions of
- Market segmentation - what specific market are we pursuing? Select a beachhead market - the main market of interest.
- Market research - for a beachhead market - what are the needs and pain points that we can satisfy?
- Identify an End User Profile
- Define a Persona - someone who represents the End User Profile very well
- Market size - what is the total adressable market size? TAM
- Identify a Life Cycle Use Case - how does a person find out about, acquire, pay for, use, gains value from, and spreads the word about your product.
- Define a high level product specification (Diagram), and then a Product Brochure.
- Quantify the Value Proposition
- Identify 10 more potential customer Personas who also fit the End User Profile -
Other
- Google Ad Words - Google Ad Words 3D Printer Workshop Campaigns
- Flyers - produce flyer - Workshop Flyer Template
- Local Event Calendars - California Event Calendards
- FB Ads - FB Ad Copy
- One million cups - hold off until presentation - One Million Cups 3D Printer Presentation
- Library CAD Lesson Curriculum - see FreeCAD 101 for first 3 lessons. Rationale - leads up to global Design Jams
- List of Homeschooling Journals