Introduction

Marketing revolves around understanding the market and cultivating lists of potential customers by answering questions of

Market segmentation - what specific market are we pursuing? Select a beachhead market - the main market of interest.
Market research - for a beachhead market - what are the needs and pain points that we can satisfy?
Identify an End User Profile
Define a Persona - someone who represents the End User Profile very well
Market size - what is the total adressable market size? TAM
Identify a Life Cycle Use Case - how does a person find out about, acquire, pay for, use, gains value from, and spreads the word about your product.
Define a high level product specification (Diagram), and then a Product Brochure.
Quantify the Value Proposition
Identify 10 more potential customer Personas who also fit the End User Profile -
Identify your Core - or Unique Value Proposition. What unique thing can only you offer?

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