Enterprise Reversal

AKA 'reversing the enterprise' - means converting a cost into a value stream by repositioning or re-framing the cost into a valuable offer that others are willing to pay for, as opposed to paying for it.

This shifts the dynamic to increase the possibility of viral acceptance. Because the perspective of something is shifted from a burden (cost) to a value (benefit) - people will naturally be attracted to the value. Thus, the key for a successful entrepreneur is to reframe their activity as something that provides value as opposed to take energy away.